Pitch Perfect，一本关于沟通与表达的方法论。英文里的Pitch，除了是词典里查得到的音乐术语之外，更常用也更加非正式的意思，是 “to attempt to sell or win approval for something or someone by advertising, promotion”，中文可以翻译为“安利”。这本书就是教你“如何安利”的，其作者是前电视制作人，采访高手，后转行做专业表达顾问，给各种名人提供表达与采访准备训练，然后把自己的所得写了这本书。可以将其理解为“美国版的马东与美国版的《好好说话》”。

Pitch Perfect by BillMcgowan, an Emmy Award-winning journalist and media coach is about saying the right thing the right way. It is an essential skill for everyone, from sealing a deal to getting a promotion. The book walk through 7 principles, which will help you to pitch perfect. I love the statement at the end of the book: Perfect doesn't mean mistake free. It should be real, casual, warm and enthusiastic. So for me, the pitching upskilling is a continuous journey, but the core is to keep the conversation genuine and not only about me.

七条 Pitch Perfect 原则：

【狗熊有话说】播客是由 大狗熊 于 2012 年创办的独立中文知识型播客节目，以阅读、科技、旅行和个人成长为主要话题内容，是 iTunes 中国区长期推荐播客，被苹果 iTunes 评选为「2013 年度精选最佳社会与文化播客」。