You can't just read about how to ride a bike and then go and do it.

Business is no different. You can't just keep consuming content without taking consistent action.

The problem is, business owners are great at making excuses.

We're afraid of failure.

We're afraid of what people think.

We're afraid of it becoming a wild success.

So we just sit..wait..and wait until it's "perfect"

Which also means, NEVER.

It will never be perfect. But the only way to improve is by taking action.