February 16, 2020

33: 12 Effective Lead Magnets (feat. James Daniel)

21 minutes

Offering a 'lead magnet' - an incentive for people subscribing to your email list, is a key ingredient in growing your audience.

The trouble is, most lead magnets don't work as well as they used to. In this episode, copywriter James Daniel explains:

Why the humble 'special report' has taken a battering in recent years

Why lead magnet signup rates have tumbled

James' insights from testing all kinds of lead magnets

12-types of lead magnets to consider testing in your marketing

Why the title of your lead magnet is critically important... and how to get it right

How long your lead magnet should be

How to define the scope of your lead magnet

What to put on your lead magnet thank you pages

The difference between influence and manipulation

Whether to focus your lead magnet on pain or gain

To grab James' full list of 12 effective lead magnets, email [email protected] with 'lead magnet' in subject line.

...more

By Rob Drummond