In this episode we talk to Ryan Baker about 'The Market Journey Path'. 

Listen now to learn:

To find out more about Ryan Baker and his company, 417 Marketing, visit https://www.417marketing.com/

In our last conversation with Chris (episode 37) we only scratched the surface of Conversion Rate Optimisation (CRO). Chris helps people improve their conversion rates as part of their paid advertising strategy. We continue that conversation in this episode by digging a little deeper and discovering how to run A/B tests.

Rob, Jonathan and Chris talk about...

To find out more about Chris, visit smart-cro.com or on LinkedIn @chrisdayley.

There are more PPC agencies around than ever before. You'll find PPC experts at every networking meeting. But if you generate leads to feed an offline (or these days online!) sales process, it's hard to find an agency who can deliver GOOD affordable leads to your sales team.

In this episode, Rob and Jonathan talk with George Krahn, who runs an agency helping people create transparent end-to-end online lead generation systems that deliver on a good ROI. 

Whether you work for an agency, hire an agency or do the work yourself, you'll get a lot from this wide-ranging, holistic conversation. 

They discuss...

To find out more about George Krahn and his agency, Proven Results Marketing, visit https://provenresultsagency.com/.

For the 80/20 Marketing Analysis mentioned in the conversation, visit https://provenresultsagency.com/8020-marketing-analysis/

In this episode, Rob and Jonathan are talking to Chris Dayley, who specialises in Conversion Rate Optimisation (CRO). Chris helps people improve their conversion rates as part of their paid advertising strategy. They discuss two techniques that you can apply immediately to your paid advertising strategy. And even if you're not running ads, there's a technique you can use to improve conversion rates on your website. Listen now to learn:

To find out more about Chris, visit smart-cro.com or on LinkedIn @chrisdayley.

Page speed has been a big thing in SEO for a long time. But many people don’t realise that page speed is very important for paid advertising too.

Dan Wilkinson started work as an AdWords consultant, but was always deeply interested in Google Analytics. He noticed a few years ago that Google and Facebook were penalising certain advertisers without notice or reason. He started spotting patterns: the things that looked like ad fatigue in Facebook or low impression share in Google were in fact indicators of poor page load speed.

Listen now to learn:

Dan’s website is https://pagespeedoptimized.com/ (notice also how fast it loads!)

When we talk to people about LinkedIn ads, we usually hear objections such as:

“Do they really work?” (Yes)

“Aren’t they expensive?” (Cost per qualified lead can be low)

It is time to debunk these myths. LinkedIn have put a lot of work recently into their advertising platform. On this episode, we interview LinkedIn Ads expert AJ Wilcox. On the call AJ explained:

AJ’s website: www.b2linked.com

AJ’s free LinkedIn ads checklist: www.b2linked.com/checklist

AJ’s course: The LinkedIn learning course on LinkedIn Advertising (free for LinkedIn premium members)

AJ’s podcast: The LinkedIn Ads Show Podcast

We're all familiar with the concept of nurturing potential customers over the buying cycle. But how should you prioritise your efforts?

One approach is to use something called a 'Behavioural Engagement Nurture Sequence'... where the marketing people receive from you is driven my the recency of their engagement.

Listen now to learn:

Roland's website is www.rolandeva.co.uk. The book Roland mentions is No B.S. Direct Marketing by Dan Kennedy.

Offering a 'lead magnet' - an incentive for people subscribing to your email list, is a key ingredient in growing your audience.

The trouble is, most lead magnets don't work as well as they used to. In this episode, copywriter James Daniel explains:

To grab James' full list of 12 effective lead magnets, email [email protected] with 'lead magnet' in subject line.

Vicky Fraser is a former direct response copywriter who now helps people to write outstanding business books. Books that actually change the lives of your readers. Listen to this interview now to learn:

Learn more about Vicky's work and grab her book at www.moxiebooks.co.uk.

Testimonials are a critical part of any marketing and sales system. The problem? Most testimonials are lousy - and fail to reveal the true value you provide.

Justin DeMers has a different approach to testimonials. Listen now to learn:

You can sign up for Justin's workshops at socialproofclub.com.