How to construct and test appropriate landing pages for your paid search traffic, and key mistakes to avoid. Rob and Jonathan discuss:

How to tell engaging stories that sell in your emails, and how to build profitable long term customer relationships. Listen now to learn:

Rob's email storytelling book is called Simple Story Selling, as is available on Amazon.

This episode is all about deliverability: specific tips for getting your emails delivered to your recipient's inbox (and preferably avoiding their spam folder or promotions tab).

Email is still an important part of any marketing follow-up system, and your emails can only do you any good if they are successfully delivered. A lot of mis-information circles the internet about deliverability, and we discuss some of the big myths on this episode. Listen in now to learn:

The re-engagement email template mentioned towards the end of the podcast can be found at www.mazemastery.com, in the free Essentials membership (from mid March 2019).

Have you tested LinkedIn and Twitter ads? Did you know you can create retargeting audiences on these platforms?

LinkedIn and Twitter may not be a core part of your marketing strategy, but most of us make assumptions about these platforms. In this episode we talk about some of the ad formats available, and the retargeting options.

We also discuss:

Rob and Jonathan answer the question: what exactly is the maze? How is it different from conventional funnel-based marketing? This episode covers:

- Why marketing is less linear than ever before, with many more touch points

- Why impression-assisted conversions matter more than most people realise

- Why it is valuable to add depth to your marketing, rather than optimised simplicity

In this episode I complain bitterly to Jonathan about the fact that Facebook have inexplicably disabled my ads account. Without explanation or recourse. The Facebook machine has effectively just said "no".

Ad policy violations have become a regular part of life for advertisers on Google and Facebook, so in this episode we discuss why this can happen, and what you can do about it.

Jonathan and Rob discuss the pervasiveness - and limitations - of the marketing funnel analogy. Including:

- When the funnel analogy helps, and when it doesn't

- Why the funnel is becoming less and less relevant

Rob and Jonathan talk about appropriate content for remarketing ads, including:

- Whether to lead with a story

- What type of stories to use

- How to differentiate between hot and cold traffic

- Why your content is probably good enough... but your stories might not be!

The REAL ins and outs of conversion tracking, for Google Ads, Facebook ads, and other platforms. 

- What conversion tracking really means

- Why all conversion numbers are relative not absolute

- Why attribution is changing (and what that even means)

- Whether to use Google tag manager

- How to get help

Rob and Jonathan discuss retargeting, and dig into Jonathan's in-depth retargeting experience.