If you sell based on trust and DON'T have a book, it's time to ask why not. In this episode, Mark Beaumont-Thomas explains why and how to write a successful book in a sensible time frame. Listen now to learn:

Mark's website is https://lexiconmarketing.co.uk

If like Rob, you're sceptical about the effectiveness of LinkedIn for individual business owners, then listen to this conversation Rob and Jonathan had with Ted Prodromou, author of LinkedIn For Business.

LinkedIn puts your profile in front of 1000s of people each day. So it's worth spending some time updating and optimising your profile.

In this podcast, Rob, Jonathan and Ted talk about...

You can find Ted online at his website https://yourlinkedincoach.com/

In this episode we branch away from paid advertising and discuss how PR can expand your marketing maze. On this call we interview PR expert Neil Anderson. Listen now to learn:

Neil's website is http://www.neilandersonmedia.com/

Google Analytics allows you to sharpen your remarketing strategy. And best of all, it's free! Listen now to learn:

Announcement: in December 2019 we'll be running an online course on Google Analytics remarketing. To join the course notification list, go to www.mazemarketingpodcast.com/analytics.

Chris Davis is a marketing automation expert, and has worked with ActiveCampaign, LeadPages among other companies. Today Chris runs Automation Bridge, a marketing automation training company. Listen now to learn:

Opt-in free to Chris’ Engagement Marketing course at automationbridge.com/maze.

Paul Fairbrother is the Head of Education at AdEspresso, and an Instagram and Facebook Ads specialist.  

Paul used to be a social media manager, and noticed that all the paid channels are now pay to play.  Paul used AdEspresso’s tools to create and manage ads at scale, before he before an employee. He realised looking back that he had interacted with 70+ content pieces before becoming an AdEspresso customer.

Things we discuss on this call:

Links:

For more free resources go to https://adespresso.com, and select ‘Academy’ from the top menu.

Most online conversations about email marketing focus on tools. Everybody wants to know: which email provider is best?

In this episode, Rob and Jonathan discuss the right questions you should be asking and what features to look for when searching for an email marketing system.

They discuss..

If you're interested in seeing how to send an email in 1984, check out this video.

In this episode, Rob and Jonathan are talking to Ben Hunt, marketer, former web designer and author of several books including, "Save the pixel" and "Web design is dead".

Ben shares a sneak peek at a new concept he's developing, called Holistic Marketing. If you sell based on expertise and are tired of the marketing funnel analogy, holistic marketing may be a more robust, ethical way to build your business.

In their discussion of Holistic Marketing, they cover...

Link

All Ben's books are available for free on his website, http://benhunt.com/books/.

You only want to show your remarketing ads to people that have been on your website. But, did you know Google will show your remarketing ads to people that have never been on your site and those that have no idea who you are!

Well, it could be the reason why your remarketing ad campaigns get loads of impressions but few conversions.

In this episode, Rob and Jonathan talk about why, when you're starting to run remarketing ads you should never have this setting active. They'll show you how to turn this default feature off.

And, the right time to turn it back on.

NB: Rob mentions 'conservative optimisation'. Google is in the process of renaming this 'targeting expansion'.

In this episode we're debunking some of the most common myths surrounding email marketing. 

Rob and Jonathan talk to Josh Earl, a copywriter, email marketer and programmer. Josh tells us how he became an email marketer and shares the results of some of his recent email marketing experiments. Listen now to learn about...

Visit Josh's website to learn more about him.