After a nice summer break we’re back with a new episode with a familiar face: Chris Van de Voorde! Chris is the founder of JuuNoo, a company based in the Kortrijk area, but which is already active on the other side of the ocean. 

Chris runs Belgium's fastest-growing sustainable company. With JuuNoo, he develops demountable walls, a beautiful story of Belgian circularity that is now also being sold in America. The company has grown tremendously since Chris’ last visit to the Bao Podcast. Therefore, we’re very excited to hear more about it.

Show notes:

Hannah Ritchie - Not the End of the World: How We Can Be the First Generation to Build a Sustainable Planet (https://www.goodreads.com/book/show/145624737-not-the-end-of-the-world) 

The Circular Value Institute (https://www.circularvalueinstitute.com/) 

Everyday Astronaut: First look inside SpaceX’s Starfactory w/ Elon Musk (https://youtu.be/aFqjoCbZ4ik?si=su73p5mIrCtfghIj) 

Walter Isaacson - Elon Musk (https://www.goodreads.com/book/show/122765395-elon-musk) 

Lex Fridman Podcast - Elon Musk: Neuralink and the Future of Humanity (https://open.spotify.com/episode/1seRMg5Zdg5nBuw0W4Q3WB?si=93588340b4b94ea8) 

Ash Maurya - Running Lean (https://www.goodreads.com/book/show/13078769-running-lean) 

Ben Horowitz - What You Do Is Who You Are: How to Create Your Business Culture (https://www.goodreads.com/book/show/44063692-what-you-do-is-who-you-are) 

Time stamps:

0:00 Intro

1:20 About JuuNoo + changes since previous episode

8:35 Learnings from expanding  to the USA

18:50 Looking ahead: future ambitions

25:20 About combining growth and circularity

39:15 Which market would you like to enter next?

41:00 Exciting new technologies

43:30 Outro