Albert Einstein once said, “you can’t solve the problem with the same thinking that created the problem”. Personally and professionally, I can verify that Mr. Einstein was in fact correct.

In this episode I’m going to Hamburg Germany, tuning into the Human Brand (again) and going back to something we learn as kids about the games we play.

••

Explore more Light on Marketing:

www.lightonmarketing.ca

Connect to more as coherent, conscious consumers:

https://lightonmarketing.substack.com