X-tra Time #33

"You ask yourself why didn't we make more progress in the last 20 years? As everyone is talking about circular economy etc. But the reality is that often the circular economy thinking was driven by fear. It was driven by PR people that did things because they had to. Because of regulation or consumer or customer pressure."

Listen to our conversation with Peter Schelstraete, a Belgian marketeer who turned his career around to create a central platform for ecological ideas and innovations, named Ubuntoo. We talked about world travelers, the Coca-cola company, mid-career changes, greenwashing, Blockchain tech for environmental purposes, and much more. 

Mentioned in the podcast:

- BOOK: Blessed Unrest - Paul Hawken

- Ekonomika Leuven

- Technology Readiness Level

- Blockchain Technologies

- QUOTE: "I am who I am because of who we all are together"