Going Direct Conversations

#33 INSIDE GOING DIRECT: Capitalism in America vs Europe - Part 2


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Jordan sits down with Reiss Jones to discuss capitalism in America vs Europe. This is the second of a 2-part conversation where we discuss the European system in detail. We unpack:


  • What values-led capitalism really means
  • Why reality is messy
  • Europe’s perfectionism vs. America’s “man in the arena” mentality
  • The gray areas in European business vs. U.S.
  • Why distribution, middlemen, and monopsonies keep costs high
  • How decentralization and going direct can break the cycle
  • How to align values with a startup’s incentive structure
  • Why European founders often move to the U.S. for scale


#capitalism #decentralization #startups #AI


Follow Jordan on X:https://x.com/jrwolfe⁠


Follow Reiss on LinkedIn: ⁠https://www.linkedin.com/in/reissjones/


Contact Reiss:[email protected]


Chapters:

00:00 Introduction

00:59 Defining Values-Led Capitalism

05:17 U.S. “Man in the Arena” vs. European Perfectionism

10:11 Reality Is Messy

12:48 Living Inside vs. Outside The System

17:01 Bureaucracy In France

21:54 Gray Areas Reinforce Bureaucracy

33:31 Values Breakdown: Europe vs US

36:13 Government-Led vs. Consumer-Led Capitalism

39:27 Market Control And Decentralization

41:17 The Role Of Middlemen & Decentralization

46:05 Future of Wholesale Distribution

48:34 80% of Global Retail Spend Is Still In-Store

54:10 European Startups: Values Over Economic Sustainability

58:07 European Startup Ecosystem

58:29 Is Entrepreneurship In Europe A Game For The Rich?

01:00:06 Final Takeaways: Stoicism & Realism


👉 Key References Mentioned:

  • Teddy Roosevelt’s “Man in the Arena” speech - https://www.youtube.com/watch?v=A311CnTjfos
  • “World Models” by Ha & Schmidhuber (2018) – https://arxiv.org/abs/1803.10122
  • Statista: 80% of Global Retail Spend is Still In-Store - https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goingdirect.substack.com
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Going Direct ConversationsBy Jordan Wolfe