Welcome to Episode 33 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the turbulent world of creativity & marketing.My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, where we’re here to talk about JOMO.Now most folks know about FOMO- the Fear of Missing Out. That anxiety inciting state of mind that makes us ignore our friends because our phone may have something even better in store for us. That no matter how good things are it’s not enough. FOMO is the Fear of Missing Out. Missing out on that call from her. That text from him. Breaking news. Or whatever else you think may be more interesting than whom you’re with or what you’re doing at the time. FOMO is the very thing that takes you out of the moment. Keeps you from being present. And at times makes you annoying as all get out. Quite honestly, it’s twisted.Seth Godin sums it up in a great way…If we give an isolated community access to the internet, very quickly, the quality of life will improve. Time will be saved, research into proven solutions will produce value, and people will become connected to a larger population. Those connections will lead to productivity and learning.And, then, soon thereafter, they will become less happy.Not because they’re worse off, but because the dominant media narratives that arrive exist to make them feel insufficient, inadequate or simply jealous at how green the grass is over there.Our narrative defeats our surroundings, every time.It’s a perfect example of what Teddy Roosevelt warned us about:Comparison is the thief of joy.Yet, we’re the ones that keep unlocking the door for the thief.Keeping up with the Joneses is nuts.Yet marketing people are almost all FOMO folks. Constantly in search for the latest and greatest new thing. The latest app. The latest band. The latest show. Always searching. Never satisfied. And it’s tiring. Exhausting. We’re like junkies looking for their next hit. Am I overexaggerating? I don’t think so.Worse, is that at our worse, we create FOMO for the people who interact with our work. Some would say that we’re in the FOMO business. Leading to… Too Many People Buying Things They Don’t Need With Money They Don’t Have Trying to Impress People They Don’t Even Like. But we’ll save that one for another day.For now, let’s remember that for every action there is a reaction.FOMO is not immune to the Law of Physics. And in the case of FOMO, there’s JOMO- the Joy of Missing Out. Living without the obsession to be ahead of the curve. Instead they take their time. Make their way. Their own way. Have you heard the story of the Mexican fisherman?It’s based on something Heinrich Boll, a German writer, wrote in the 60’s.And it goes something like this:An American investment banker was at the pier of a small coastal Mexican village when a small boat with just one fisherman docked.  Inside the small boat were several large yellowfin tuna.  The American complimented the Mexican on the quality of his fish and asked how long it took to catch them.The Mexican replied, “only a little while. The American then asked why didn’t he stay out longer and catch more fish? The Mexican said he had enough to support his family’s immediate needs. The American then asked, “but what do you do with the rest of your time?”The Mexican fisherman said, “I sleep late, fish a little, play with my children, take siestas with my wife, Lourdes, stroll into the village each evening where I sip wine, and play guitar with my amigos.  I have a full and busy life.” The American scoffed, “I am a Harvard MBA and could help you. You should spend more time fishing and with the proceeds, buy a bigger boat. With the proceeds from the bigger boat, you could buy several boats, eventually you would have a fleet of fishing boats.