Magnolia Bakery is a popular destination in New York City, and it's common to find residents and tourists lining up to buy perfectly iced cupcakes and other sweet treats. Now, CMO Eddie Revis is helping turn Magnolia Bakery into a global D2C brand. Magnolia’s Breakfast Loaves video, a remake of comedian Liam Kyle Sullivan’s early YouTube hit, Muffins, went viral, immediately landing with millennial targets. Revis does it, in part, by daring his creative teams to pitch their craziest ideas. It’s no surprise that his career spans agencies, starting with a high-school internship, and big brands, such as Chobani.

In this episode you’ll learn:

• If you have an idea that could be unstrategic but it’s wild and awesome, share it anyway
• The great thing about the agency side is you get to focus on impact
• As a client, you think about impact and the repercussions that making that decision is going to have across the business
• If you really want to learn about the company as a new CMO, share an office with the CFO

Brought to you by Mekanism.