Marketing for Designers with Masha Koyen

#33 Navigating LinkedIn and showing up on video as a marketing strategy with Naama Blonder

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What if I told you there's an under utilized platform that could potentially change your marketing game for the better? Forget what you know about mainstream social media. Instagram is not the only platform in your marketing platforms arsenal. Let’s talk about LinkedIn and how it can help you attract the right clients and grow your business. My guest, Naama Blonder, has mastered this tool and she's here to share her secrets.

My guest on this episode is Naama Blonder who has a bold vision: to change what good housing can and should look like in a growing city like Toronto; with that in mind, she co-founded Smart Density.

Her professional practice combines the disciplines of architecture, urban planning, and urban design to bring a deeper, more realistic understanding of how cities can address housing affordability and champion inclusive neighbourhoods with more equitable access to housing.


What you’ll learn in this episode:

  1. How to identify and leverage the right social media platform for your target audience: Discover why LinkedIn might just be the game-changer you've been overlooking.
  2. Crafting engaging and educational content that stands out:Learn Naama's strategies for creating content that not only informs but captivates
  3. Building a multi-faceted marketing strategy:Find out how to diversify your marketing efforts to avoid over-reliance on a single platform.
  4. Tips for creating effective video content on LinkedIn:Naama shares her step-by-step approach to making impactful videos.
  5. The importance of authenticity and speaking to your audience’s pain points:Understand why authentic, value-driven communication is your best bet for long-term success.

    6. Key Takeaways:

    • Diversify your marketing:Don't put all your eggs in one basket. Use LinkedIn as part of a broader strategy that includes newsletters, webinars, and a well-maintained website
      • Know your audience:Tailor your content to where your audience spends most of their time. For Naama, it’s LinkedIn, but for you, it might be different.
      • Educational content is king:Deliver value by educating your audience. Whether it’s a three-minute video or a detailed blog post, make sure it’s informative.
      • Consistency and authenticity:Regularly posting valuable content builds trust and authority. Be authentic and speak from the heart.

        • Memorable Quotes:

        • "Education is the best marketing. Always bring value with what you share, and people will appreciate it."
        • "LinkedIn algorithm prioritizes video over image, over text. Upload a raw video file to keep LinkedIn happy."


          • Connect with Naama:

          • Website
          • LinkedIn

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              Marketing for Designers with Masha KoyenBy Masha Koyen
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