Did you know that search engine optimization (SEO) is a really unique and understated way to grow your online exposure? In this episode, I link up with SEO superstar, Meg Casebolt, who walks us through the basics of using SEO as a marketing tool for business so you can organically grow your reach beyond just using social media. Yay!

Meg has been helping female business owners create beautiful, search-friendly websites and strategic content for the past 7 years.

She's your no-B.S. bestie who makes it super easy for your dream customers to find – and adore! – you online, resulting in effortless web traffic, consistent customers, soaring profit and SO much more free time (and sanity)!

I look forward to getting the convo started around this topic (SEO) because organic search plays such a large role in marketing your business. Don't let it overwhelm you - let it inspire you! Clearly, I did. Meg drops so many golden nuggets o' wisdom. As you'll hear in this episode, I had to stop + take notes a few times because she was blowing my mind!

Here's a quick roundup of this episode:

>> [1:20] What is SEO + why is it important?

>> [4:00] Tips to get your business showing up on Google

>> [6:00] Keywords say what? Meg helps us get to the bottom of cleaning up our websites so they’re SEO friendly

>> [16:50] Quality over quantity and why it matters most when it comes to your blog + website content

>> [20:08] How should we conduct our keyword research? Do hashtags matter?? What tools can we use?

>> [22:50] Using Google “alphabet soup” to come up with GREAT content ideas for your business based on what people are searching for

>> [25:00] Approaching SEO with curiosity vs obligation can create amazing opportunities for your business. Sales goals dictate the keywords and keyword dictate the content. Meg explains more.

>> [26:25] What are you already ranking for? Free tools to DIY SEO maintenance for your website

>> [28:00] Getting found on search engines for keywords you never expected and how to capitalize on that exposure (with examples)

>> [33:25] Meg shares TWO special gifts just for Brand in Bloom listeners! (scroll down to access)

>> [34:50] How Google reads your visual/audio content, what it looks for, and how to get that content ranking online with tiny tweaks

>> [37:05] What I absolutely need EVERY SINGLE ENTREPRENEUR IN THE WORLD to understand about marketing: social media isn’t the only way to grow your exposure and show your authority. Organic tactics like SEO, PR, blogging and more are even BETTER. Here’s why

>> [40:26] What fires Meg up in her business and keeps her showing up every day. Really interesting story!

Links mentioned in this episode: 

• SEOctober (https://mslizfleming--megabolt.thrivecart.com/seoctober/), a month-long SEO challenge for entrepreneurs who want their websites to get found on Google for their brilliance and turn readers into buyers.

• SEO Starter Kit (https://mslizfleming--megabolt.thrivecart.com/attract-activate/5eecbcb34c8ca/) is a FREE guide full of tips (and flow charts, mad libs, and The Office memes) to get you found on Google, like, NOW.

• Keywords Everywhere

• Google Search Console

Take my free quiz to see if you're a marketing wiz for your biz: https://www.elisabethfleming.com/quiz

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