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#33: The 5 Email Sequences Every Business Needs (and Why Post-Purchase Comes First) with Breanna Owen
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If you’ve ever wondered which email sequences actually move the needle in your business, this episode is for you. 💌
Breanna Owen joins Dr. Sapphire to break down the 5 essential email sequences every business should have — and why your post-purchase emails are the key to customer retention, repeat sales, and brand loyalty.
You’ll learn how to create smart, human-centered sequences that strengthen relationships, increase revenue, and make your email marketing more intentional.
👩💼 GUEST RESOURCES:
Guest: Breanna Owen
Website: http://www.owenyourmark.com
Social Media: http://www.instagram.com/owenyourmark
LISTEN OUT FOR :
✅ What “bricks and mortar” stores mean in email marketing
✅ How to build a cart abandonment sequence that recovers lost sales
✅ The key outcomes of a post-purchase email sequence
✅ How to diversify your post-purchase flow so it fits different customer journeys
✅ How long an email sequence can run for real-life clients
✅ A fun story behind Breanna’s website name
HIGHLIGHTS FROM THE EPISODE:
⏰ 2:21 – How Breanna transitioned from fashion to email marketing
⏰ 10:18 – A simple strategy that made email marketing easier for her client
⏰ 15:59 – Her biggest email marketing mistake
⏰ 17:28 – The most important email sequence every business should have
⏰ 18:05 – Why the post-purchase sequence is the foundation of good email marketing
⏰ 20:33 – The second essential sequence to add
⏰ 22:19 – The third sequence your business needs
⏰ 23:03 – Other supporting emails that boost your funnel
⏰ 25:24 – How Dr. Sapphire applies onboarding sequences for courses and clients
⏰ 28:58 – Different types of post-purchase emails (and when to use them)
⏰ 31:49 – Bringing human design into your email sequences
⏰ 34:42 – What makes a post-purchase sequence effective
⏰ 38:57 – A real-life case study from one of Breanna’s clients
⏰ 47:22 – One email marketing myth Breanna wants to bust
⏰ 50:17 – How to connect with Breanna
51:32 – Dr. Sapphire’s take on an email marketing myth
Loved this episode?😉 Leave a review on Spotify.
Important Links
Instagram: https://www.linkedin.com/in/ayebanoabenwari/
LinkedIn: https://www.instagram.com/dr.sapphire_/
Courses: https://sapphirelearninghub.nestuge.com/
Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus
Services: https://sapphirelearninghub.com/services/
Download These 12 Emails Free: https://sapphirelearninghub.com/services/
View all episodes
By Dr. Ayebanoa Sapphire BenwariL
If you’ve ever wondered which email sequences actually move the needle in your business, this episode is for you. 💌
Breanna Owen joins Dr. Sapphire to break down the 5 essential email sequences every business should have — and why your post-purchase emails are the key to customer retention, repeat sales, and brand loyalty.
You’ll learn how to create smart, human-centered sequences that strengthen relationships, increase revenue, and make your email marketing more intentional.
👩💼 GUEST RESOURCES:
Guest: Breanna Owen
Website: http://www.owenyourmark.com
Social Media: http://www.instagram.com/owenyourmark
LISTEN OUT FOR :
✅ What “bricks and mortar” stores mean in email marketing
✅ How to build a cart abandonment sequence that recovers lost sales
✅ The key outcomes of a post-purchase email sequence
✅ How to diversify your post-purchase flow so it fits different customer journeys
✅ How long an email sequence can run for real-life clients
✅ A fun story behind Breanna’s website name
HIGHLIGHTS FROM THE EPISODE:
⏰ 2:21 – How Breanna transitioned from fashion to email marketing
⏰ 10:18 – A simple strategy that made email marketing easier for her client
⏰ 15:59 – Her biggest email marketing mistake
⏰ 17:28 – The most important email sequence every business should have
⏰ 18:05 – Why the post-purchase sequence is the foundation of good email marketing
⏰ 20:33 – The second essential sequence to add
⏰ 22:19 – The third sequence your business needs
⏰ 23:03 – Other supporting emails that boost your funnel
⏰ 25:24 – How Dr. Sapphire applies onboarding sequences for courses and clients
⏰ 28:58 – Different types of post-purchase emails (and when to use them)
⏰ 31:49 – Bringing human design into your email sequences
⏰ 34:42 – What makes a post-purchase sequence effective
⏰ 38:57 – A real-life case study from one of Breanna’s clients
⏰ 47:22 – One email marketing myth Breanna wants to bust
⏰ 50:17 – How to connect with Breanna
51:32 – Dr. Sapphire’s take on an email marketing myth
Loved this episode?😉 Leave a review on Spotify.
Important Links
Instagram: https://www.linkedin.com/in/ayebanoabenwari/
LinkedIn: https://www.instagram.com/dr.sapphire_/
Courses: https://sapphirelearninghub.nestuge.com/
Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus
Services: https://sapphirelearninghub.com/services/
Download These 12 Emails Free: https://sapphirelearninghub.com/services/