Email Marketing Experiments 🧪 | Think It. Test It. Share It

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If you’ve ever wondered which email sequences actually move the needle in your business, this episode is for you. 💌

Breanna Owen joins Dr. Sapphire to break down the 5 essential email sequences every business should have — and why your post-purchase emails are the key to customer retention, repeat sales, and brand loyalty.

You’ll learn how to create smart, human-centered sequences that strengthen relationships, increase revenue, and make your email marketing more intentional.

👩‍💼 GUEST RESOURCES:

Guest: Breanna Owen

Website: http://www.owenyourmark.com

Social Media: http://www.instagram.com/owenyourmark

 LISTEN OUT FOR :

✅ What “bricks and mortar” stores mean in email marketing 

✅ How to build a cart abandonment sequence that recovers lost sales 

✅ The key outcomes of a post-purchase email sequence 

✅ How to diversify your post-purchase flow so it fits different customer journeys 

✅ How long an email sequence can run for real-life clients 

✅ A fun story behind Breanna’s website name 

HIGHLIGHTS FROM THE EPISODE:

⏰ 2:21 – How Breanna transitioned from fashion to email marketing

⏰ 10:18 – A simple strategy that made email marketing easier for her client

⏰ 15:59 – Her biggest email marketing mistake

⏰ 17:28 – The most important email sequence every business should have

⏰ 18:05 – Why the post-purchase sequence is the foundation of good email marketing

⏰ 20:33 – The second essential sequence to add

⏰ 22:19 – The third sequence your business needs

⏰ 23:03 – Other supporting emails that boost your funnel

⏰ 25:24 – How Dr. Sapphire applies onboarding sequences for courses and clients

⏰ 28:58 – Different types of post-purchase emails (and when to use them)

⏰ 31:49 – Bringing human design into your email sequences

⏰ 34:42 – What makes a post-purchase sequence effective

⏰ 38:57 – A real-life case study from one of Breanna’s clients

⏰ 47:22 – One email marketing myth Breanna wants to bust

⏰ 50:17 – How to connect with Breanna

51:32 – Dr. Sapphire’s take on an email marketing myth

Loved this episode?😉 Leave a review on Spotify.

Important Links

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

Courses: https://sapphirelearninghub.nestuge.com/

Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus

Services: https://sapphirelearninghub.com/services/

Download These 12 Emails Free: https://sapphirelearninghub.com/services/

If you’ve ever wondered how AI and automation can transform your email marketing workflow, this episode is for you! 💌

Our guest, Jacqui Money, shares how she leverages custom GPTs and AI tools to write smarter, faster, and more personalized emails — without losing her authentic voice.

She walks us through her journey from manual writing to creating an AI-powered system that saves time and boosts productivity, while also touching on the ethics and boundaries of using AI in client work.

👤 GUEST RESOURCES

Guest: Jacqui Money

Website: https://jacquimoney.com/

LinkedIn: https://www.linkedin.com/in/jacquimoney/

Link to community: https://www.facebook.com/groups/scalewithairtable

Get her free Email prompts pack 👇: 

http://jacquimoney.com/eme-podcast

🔍 LISTEN OUT FOR

✅ How AI and custom GPTs are changing email marketing 

✅ What custom GPTs are and why they matter 

✅ How her email writing process evolved with AI 

✅ Key limitations of using custom GPTs 

✅ Ethical concerns when using AI for clients 

✅ Her mentor team’s role in improving her GPTs 

 HIGHLIGHTS FROM EPISODE 

⏰ 2:14 — How Jacqui got into systems, automation, and email marketing

⏰ 7:47 — Her top 3 favourite tools (aside from Airtable) for automating workflows 

⏰ 9:44 — The challenge that pushed her to create her own custom GPTs

⏰ 14:49 — How she gets 2 GPTs to work together in one workspace

⏰ 16:35 — Building her AI-powered writing system for email marketing

⏰ 18:42 — How to train your custom GPTs to match your tone and brand voice 

⏰ 21:36 — Her top 5 must-haves when creating an AI training document

⏰ 23:39 — Her favourite AI prompts for writing high-converting emails

 ⏰ 26:10 — The biggest benefits she’s experienced since customizing her GPTs

⏰ 30:12 — One key piece of advice for 

creators looking to use AI in their email strategy 

⏰ 35:29 — Her biggest email marketing mistake and what she learned

⏰ 37:13 — How to connect with Jacqui

⏰ 38:40 — Her final thoughts on the future of AI and email writing

Loved this episode?😉 Leave a review on Spotify.

Important Links

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

Courses: https://sapphirelearninghub.nestuge.com/

Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus

Services: https://sapphirelearninghub.com/services/

Download These 12 Emails Free: https://sapphirelearninghub.com/services/ 

Think open rates tell the whole story? Or that sending daily emails will automatically boost conversions? 🤔

In this special compilation episode, six top email marketers share the biggest email marketing myths they’ve encountered — and reveal what actually works.

From fixing deliverability and understanding your subscribers’ behavior to building relationships that convert, you’ll hear real insights that can help you write smarter emails and grow your list with confidence.

Whether you’re a beginner or a pro, this myth-busting episode will help you avoid common mistakes and focus on what really drives engagement and sales. 🚀

 LISTEN OUT FOR:

✔️ The most common email marketing myths (and the truth behind them)

✔️ How to improve deliverability and land in the Primary inbox

✔️ Strategies real experts use to boost engagement

✔️ The myths that might be holding your email list back

⏰ HIGHLIGHTS FROM THE EPISODE:

1. Episode with Shannon Vondy

0:41 – Shannon Vondy’s biggest email marketing myth (and the truth behind it)

1. Episode with Comfort Essien

2:37 – Comfort’s first email marketing myth exposed

4:48 – The deliverability strategy she uses to land in the Primary inbox

5:10 – An extra tip for improving deliverability

6:48 – Comfort’s second myth clarified

9:26 – Her third myth and how she fixed it

1. Episode with Rhianna Clavering 

12:02 – Rhianna’s first myth about email marketing — and what she learned

12:42 – Rhianna’s second myth revealed

13:10 – Her third myth and how it changed her strategy

1. Episode with Chijioke (The Kontent Guru)

14:24 – Chijioke’s biggest email marketing misconception

1. Episode with Breanna 

16:34 – Breanna’s myth she’d love to burn forever 🔥

19:27 – Dr. Sapphire’s top email marketing myth and her take on how to fix it

🎧Want The Full Story? Listen to each Guest's Episode Here👇:

1. 🎙️Episode with Shannon Vondy

Title: : How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort Essien

Link: https://episodes.captivate.fm/episode/54ebc462-7ea3-47d3-908a-adefd88744e9.mp3

2.🎙️ Episode with Comfort Essien

Title: How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort Essien

Link: https://episodes.captivate.fm/episode/6b289661-63eb-4f80-8460-4e5f77dd3368.mp3

3. 🎙️Episode with Rhianna Clavering

Title: Out-of-the-Box Email Marketing Strategies with Rhianna Clavering

Link: https://episodes.captivate.fm/episode/70578e0a-2e0f-400a-b625-9033f9a32d5e.mp3

4.🎙️ Episode with Chijioke

Title: How We Got Our Emails Out of Spam Using Gemini with Chijioke (The Kontent Guru)

Link: https://episodes.captivate.fm/episode/d3e26d12-3e4d-4123-bb7c-01df30c9b2a0.mp3

5. Episode with Breanna Owen (Upcoming episode, anticipate)

Title: Guess in the comment section 🤔

CONNECT WITH HOST;

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: 

Website-

https://sapphirelearninghub.com/services/

Instagram - https://www.instagram.com/sapphirelearninghub/

LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/

Online Email Marketing School🎓  - 

I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.

LinkedIn - https://www.linkedin.com/company/sapphirelearninghub

Instagram - https://www.instagram.com/sapphirelearninghub

Store - https://sapphirelearninghub.nestuge.com/

Community -

If you’ve ever wished your business could run smoothly — even while you rest — this episode is for you. 🚀

Ihuoma Chukwuezi shares how she built her automation system from scratch, the tools that saved her hours every week, and how she uses email funnels to nurture clients without constantly being online.

Whether you’re just starting with email automation or looking to simplify your workflow, this episode will help you work smarter, not harder. ⚙️

👥 GUEST RESOURCES

Guest: Ihuoma Chukwuezi

Website: https://digitalbizguru.com.ng/novice2pro-free-ads-class/

Social Media: http://digitalbizguru.com.ng/links

Link to community: https://chat.whatsapp.com/GF5wt1p4ULaAwSaxrdXtXH?mode=ems_copy_t

LISTEN OUT FOR

✅ Her journey into email marketing and automation

✅ How automation improves your client relationships and communication flow

✅ Why funnels are the backbone of every great automation system

✅ Taking automation one step at a time (so you don’t get overwhelmed)

✅ Why using Google Docs helps protect your work and avoid data loss

✅ How automation helped her save time, boost productivity, and focus on what truly matters

HIGHLIGHTS FROM THE EPISODE

⏰ 2:39 – Ihuoma’s story and how Digital Buz began

⏰ 19:32 – The first automations she set up when she started

⏰ 25:38 – How long it took to build her full automation system

⏰ 30:25 – The tools that powered her automation workflow

⏰ 34:40 – A deeper look at the tools she uses daily

⏰ 38:10 – Key results and time-saving wins from automation

⏰ 43:27 – What she’d do differently if she had to rebuild her automations

⏰ 49:39 – The one question to ask if you’re struggling with automation

⏰ 51:13 – Her biggest email marketing mistake (and what she learned)

⏰ 54:56 – How to connect and work with Ihuoma

CONNECT WITH HOST;

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: 

Website-

https://sapphirelearninghub.com/services/

Instagram - https://www.instagram.com/sapphirelearninghub/

LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/

Online Email Marketing School🎓  - 

I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.

LinkedIn - https://www.linkedin.com/company/sapphirelearninghub

Instagram - https://www.instagram.com/sapphirelearninghub

Store - https://sapphirelearninghub.nestuge.com/

Community -

📩 INSIDE THIS EPISODE

You know that saying, “once beaten, twice shy”? 💡

In this episode, Dr. Sapphire breaks down the most common mistakes people make when building their email lists — and how to fix them using her ANCO Framework (Attract, Nurture, Convert, Optimize).

Whether you’re a beginner or already running campaigns, you’ll learn how to attract the right audience, nurture them authentically, and optimize your list using data.

Grab your notebook; this one’s packed with practical tips! 📝

 LISTEN OUT FOR

✅ Dr. Sapphire’s ANCO Framework for email marketing

✅ Why you need to talk about your lead magnet consistently

✅ Understanding your audience’s real problem (and solving it)

✅ Crafting messages that connect — not sound salesy

✅ What it really means to optimize your list

✅ How to use email audits and data to improve deliverability

HIGHLIGHTS FROM THE EPISODE

ATTRACT

⏰ 2:47 – The first mistake: audience-message mismatch

⏰ 4:49 – The second mistake when building a list

NURTURE

⏰ 6:52 – Not solving your audience’s real problem

⏰ 7:48 – Ghosting your audience (and how to fix it)

⏰ 9:07 – Creating a consistency system for your emails

⏰ 10:06 – Example of how to build your system

CONVERT

⏰ 11:28 – The biggest conversion mistake (and how to solve it)

OPTIMIZE

⏰ 14:11 – The optimization mistake most people make

⏰ 15:09 – How to fix your optimization problem

⏰ 15:58 – Using data to improve your email list

⏰ 18:51 – Recap of all four stages

⏰ 20:45 – How to work with or learn from Dr. Sapphire

Important Links

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

Courses: https://sapphirelearninghub.nestuge.com/

Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus

Services: https://sapphirelearninghub.com/services/

Download These 12 Emails Free: https://sapphirelearninghub.com/services/

In this episode (originally recorded in 2021 but still packed with timeless insights), Dr. Sapphire breaks down the exact list-building strategies she used to attract 250+ leads in only 5 days. From choosing the right lead magnet to leveraging multiple platforms, this episode is a goldmine for business owners who want to start, grow, and monetize their email lists.

Ready to finally grow your audience? 

The Start & Grow Club is for business owners who want to start, grow, and monetize their email list but don’t know how to get started. Simple strategies. Real results.

Click on the link here: https://forms.fillout.com/t/kfsUW8gtjSus

LISTEN OUT FOR

✅ Her journey from Canva design to email marketing

✅ Thinking long-term when building your list (leveraging different audience buying journeys)

✅ Picking a lead magnet that solves your audience’s real problem

✅ The “Exact Strategy She Used” for rapid list building

✅ Balancing content marketing vs referrals and how to use both effectively

HIGHLIGHTS FROM THE EPISODE

⏰ 2:11 – What Dr. Sapphire does now in email marketing

⏰ 3:52 – Why and how she started building her list

⏰ 5:27 – First strategy she used: choosing the right lead magnet

⏰ 6:11 – Making your lead magnet irresistible (packaging + format)

⏰ 8:05 – Positioning and promoting your lead magnet

⏰ 8:38 – How she leveraged Instagram for lead magnet promotion

⏰ 9:11 – Front-end promotion (Twitter, WhatsApp) + back-end referral strategy

⏰ 12:09 – Promoting your lead magnet via WhatsApp

⏰ 12:37 – Extra tips for generating leads with these strategies

⏰ 13:22 – Quick recap of all the strategies

⏰ 14:49 – About the Start & Grow Club (helping business owners start, grow, and monetize their email lists)

⏰ 16:08 – About the Email Marketing Briefcase (for those managing email lists for local & international clients)

🚀 Struggling with email list management? The Email Marketing Briefcase is your all-in-one toolkit for running professional campaigns — with templates, strategies, and resources to simplify your workflow. 👇

Use this code: %Episode28% and get a discount off The Email Marketing Briefcase here - https://nestuge.com/briefcase

CONNECT WITH HOST;

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari), and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

Work With Me:

Website-

https://sapphirelearninghub.com/services/

Instagram - https://www.instagram.com/sapphirelearninghub/

LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/

Online Email Marketing School🎓  -

I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

In our online s

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• 
  
• Instagram: https://www.instagram.com/dr.sapphire_/
• 
  
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

What if writing just one story, one email, and one offer a day could grow a thriving business without burnout? 🚀

In this episode, Jacob Peg shares his Modern Maker framework for daily email marketing, breaking down how he uses stories, lessons, pivots, and offers to create engaging emails that sell without sounding pushy.

If you’ve ever wondered how to avoid email marketing mistakes, keep your offers fresh, and improve deliverability—this conversation is for you.

This show is built for email marketers like YOU. If you got value today, leave us a ⭐⭐⭐⭐⭐ review on Spotify,here👇

https://open.spotify.com/show/2Re61PaZY3sGPbkTB84Ed6?si=9kJkHtyWSoeMo7__rXVihg

It helps our community grow and keeps us bringing you expert strategies every week.🤗

GUEST RESOURCES:

Guest: Jacob pegs

Website: http://jacobpegs.xyz

LinkedIn: https://linkedin.com/in/jacob-pegs

Link to community: https://skool.com/modern-maker

LISTEN OUT FOR

✅ How Jacob uses story, lessons, pivots, and offers to send “predictable unpredictable” emails

✅ Turning your audience into online assets and leveraging them for long-term growth

✅ The difference between an offer and a product—and how to use each in email marketing

✅ Does he segment his daily emails or keep it simple?

✅ His go-to tools for better email deliverability

HIGHLIGHTS FROM THE EPISODE

⏰ 6:40 – Jacob’s journey into email marketing

⏰ 11:46 – His “Open Rate Confession”

⏰ 16:54 – Inside the Modern Maker framework

⏰ 23:50 – Choosing the right story and aligning it with offers

⏰ 29:52 – Making a daily offer without overwhelming subscribers

⏰ 33:35 – Signals to know when to bundle or unbundle offers

⏰ 38:12 – The most important metric in email marketing

⏰ 39:03 – Myth #1 about email marketing

⏰ 39:14 – Myth #2

⏰ 39:41 – Myth #3

⏰ 40:29 – His thoughts on email deliverability

⏰ 41:50 – Where and how to connect with Jacob

⏰ 42:36 – More about the Modern Maker framework

CONNECT WITH HOST;

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: 

Website-

https://sapphirelearninghub.com/services/

Instagram - https://www.instagram.com/sapphirelearninghub/

LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/

Online Email Marketing School🎓  - 

I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• 
  
• Instagram: https://www.instagram.com/dr.sapphire_/
• 
  
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

If your emails keep landing in spam, you’re not alone. In this episode, my guest Chijioke shares how he used AI (Gemini) to rescue his campaigns, improve deliverability, and finally get consistent open rates.

From list segmentation to using the right AI prompts, this is a practical deep dive into avoiding spam filters, boosting engagement, and running email marketing more efficiently with the help of AI.

👤 GUEST RESOURCES

Guest: Chijioke Chukwuekem (The Kontent Guru)

Website: https://reputationengine.com.ng/

LinkedIn: https://www.linkedin.com/in/chijioke-chukwuekem-7a637a27a/

LISTEN OUT FOR

✅ The changes he made that lifted his open rates

✅ Why he turned to Gemini to diagnose his email issues

✅ How long it took to fix his inboxing problem (and what he tried before)

✅ Segmentation strategies: engaged vs unengaged subscribers

✅ How he leverages AI to streamline email marketing tasks

✅ Why the unsubscribe link is more important than you think

HIGHLIGHTS FROM EPISODE

6:15 – His journey into email marketing and how he started

⏰ 11:39 – 🚨 Open rates confession: his biggest mistake

⏰ 16:23 – The brand he worked with & how he found out emails were going to spam

⏰ 21:25 – The 2 issues Gemini uncovered that killed open rates (and how he solved them)

⏰ 24:14 – The exact prompts he used to get results from Gemini

⏰ 27:14 – Deliverability improvements beyond Gemini

⏰ 31:55 – His advice on using Gemini for email marketing (beyond the obvious)

⏰ 41:48 – How marketers can adapt to ever-changing deliverability rules

⏰ 45:33 – One email marketing myth he wants to bust

⏰ 48:58 – His top deliverability tip for new email marketers

⏰ 50:55 – How to connect with Chijioke

⏰ 52:08 – How to work with him

WANT MORE GOOD STUFF😉?  Subscribe to our newsletter here👇

https://emailmarketingexperiments.substack.com?r=8qx30

CONNECT WITH HOST;

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: 

Website-

https://sapphirelearninghub.com/services/

Instagram - https://www.instagram.com/sapphirelearninghub/

LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/

Online Email Marketing School🎓  - 

I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.

LinkedIn - https://www.linkedin.com/company/sapphirelearninghub

Instagram - https://www.instagram.com/sapph

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• 
  
• Instagram: https://www.instagram.com/dr.sapphire_/
• 
  
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

https://www.buzzsprout.com/2463021/episodes/17495095Every email marketer has that one campaign they wish they could erase. In this special Open Rate Confessions episode, 5 expert guests reveal their biggest email marketing mistakes — the kind that tank open rates, lost subscribers, and left money on the table.

Instead of keeping them hidden, they’re sharing these confessions (and the lessons they learned) so you can dodge the same pitfalls in your own email strategy. 🚀

💼 Stop losing sales to bad emails. With The Email Marketing Briefcase, you’ll get the tools to write better emails, nurture your list, and convert with confidence. Get the briefcase here 👇;

https://selar.com/theemailmarketingbriefcase

HIGHLIGHTS FROM EPISODE:

⏰ 0:56- Teecee’s open rate confession

⏰ 7:37- Rihanna's open rate confessions

⏰ 9:52- One mistake that affected Felly's open rate

⏰ 10:51- Kornelija’s biggest Email Markerting failure

⏰ 17:56- Shannon's biggest Email marketing mistake

🎧Want The Full Story? Listen to each Guest's Episode Here👇:

1. Episode with Teecee Okore: https://www.buzzsprout.com/2463021/episodes/17340085

🎙️ Title: Reading Your Email Analytics to Drive Smart Financial Decisions with Teecee

2. Episode with Rhianna Clavering: https://www.buzzsprout.com/2463021/episodes/17495095

 🎙️Title: Out-of-the-Box Email Marketing Strategies with Rhianna Clavering

3.Episode with Felly Day: https://www.buzzsprout.com/2463021/episodes/17094119

 🎙️  Title: The Three Email Marketing Mistakes You Should Avoid with Felly Day

 4. Episode with Kornelija Vukasovic: https://www.buzzsprout.com/2463021/episodes/17454672

 🎙️Title: My Webinar Email Sequence that “Works like a Charm" – With Kornelija Vukasovic

 5. Episode with Shannon Vondy: https://www.buzzsprout.com/2463021/episodes/17759990

🎙️Title: The $14K Email Campaign That Brought Clients Back with Shannon Vondy

CONNECT WITH HOST;

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: 

Website-

https://sapphirelearninghub.com/services/

Instagram - https://www.instagram.com/sapphirelearninghub/

LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/

Online Email Marketing School🎓  - 

I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.

LinkedIn - https://www.linkedin.com/company/sapphirelearninghub

Instagram - https://ww

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• 
  
• Instagram: https://www.instagram.com/dr.sapphire_/
• 
  
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

If you’ve ever wondered how to turn seasonal buyers into loyal repeat customers using email marketing, this episode is packed with strategies you’ll love.

My guest, Shannon, breaks down how she built an email system that generated $14,000 by getting her client’s customers to rebook their yearly program early. From smart CTAs to discount vs. bonus decisions, Shannon shares what worked, what didn’t, and how you can apply the same strategies to your own email list.

👩‍💻 GUEST RESOURCES

Guest: Shannon Vondy

Website: http://theemailclub.co

Instagram: https://www.instagram.com/mrs.vondy

LISTEN OUT FOR

✅ The problem she spotted in her client’s emails (and how she fixed it)

✅ The exact sequence she used to boost rebookings

✅ How she encouraged customers to book earlier than ever

✅ Discounts vs. Bonuses: which works best and when

✅ Crafting CTAs that work on cold audiences

✅ The unexpected surprises she faced running this campaign

✅ What she’d do differently if she ran this again

✅ Other results she counted beyond sales growth

✅ Are double opt-ins a waste of time? Shannon’s take

✅ How email marketing fuels her business model

✅ Her exclusive Email Marketing Membership Club

EPISODE HIGHLIGHTS & TIMESTAMPS

⏰ 1:56 – Who Shannon is & her journey into email marketing

⏰ 9:12 – 🚨 Her biggest email marketing mistake (Open rates confession)

⏰ 11:13 – The client backstory: how the $14K campaign began

⏰ 16:05 – How many emails she sent in the sequence & her timing strategy

⏰ 16:21 – What she considers when building an effective funnel

⏰ 22:49 – Dr. Sapphire’s take on using discounts wisely

⏰ 26:18 – Other actions Shannon used to encourage early bookings

⏰ 29:57 – The type of CTA she used for this offer

⏰ 31:21 – The tech stack behind this campaign

⏰ 34:33 – Her top tips for converting subscribers into paying customers

⏰ 40:25 – Myth #1 she wants to bust about email marketing

⏰ 40:36 – Myth #2 she busts 🔥

⏰ 45:00 – How she calculates conversion rate correctly

⏰ 47:10 – How she tracks which sales come from email

⏰ 53:04 – Her thoughts on the time-to-conversion metric

⏰ 57:00 – Where to connect with Shannon & learn more about her

CONNECT WITH HOST;

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: https://sapphirelearninghub.com/services/

Instagram - https://www.instagram.com/sapphirelearninghub/

LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/

Online Email Marketing School🎓  - 

I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

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Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• 
  
• Instagram: https://www.instagram.com/dr.sapphire_/
• 
  
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/