There’s a proven process for multiplying your profitability as a company, and you can do it from your desk. The method to achieving this? Having an action plan that hits the “peak impact zone” - where the impact both you and your customer want to make is something you’re uniquely qualified to provide.

In episode 30 of The Good Office Podcast, Jillian Ryan shared her tips for crafting a year-end assessment. This week she takes it a step further, walking you through the process of getting your “do good” strategy off the ground through an action plan. Her step-by-step guidance - which she learned by working with Fortune10 Companies - helps synchronize your business’s purpose and profits so they won’t compete with each other. It’s an iterative, intentional process making you and your customers happy, creating a real impact, while boosting your business’s bottom line.

Topics discussed in this episode:
· Creating your company’s annual action plan
· Aligning business purpose with profits
· What to do after your year-end assessment
· Messaging with clarity
· Business purpose and growth
· Implementing strategy and new ideas

Takeaways from this episode:
· Businesses succeed in the purpose-driven profit zone. This is the intersection of 1) the impact you want to make 2) the impact your customer wants to make, and 3) the impact you’re uniquely positioned to provide and the recipient needs.
· If your impact is competing with your ability to make profits, your purpose will be cut. That’s why it’s important to find a sustainable purpose that will in turn propel your business.
· Start small and choose one area to focus on as you seek to start creating an impact. You can’t fix everything at once, and you can always build on it later.
· Know the questions to ask to get started on your implementation plan, as well as the timing to best position it for success.
· Communicate clear expectations to your team for how their actions and specific role contribute to the company objective. 
· Establish metrics and a timetable to evaluate your progress, and make tweaks along the way. If something isn’t working, phase it out and move forward.
· Acting on your purpose attracts clients that are well aligned with you.

Resources Mentioned in this episode:
Book a Strategy Session at:
https://mariemae.com/consulting

B Corp Directory:
https://bcorporation.net/directory

United Nation's Sustainable Development Goals:
https://unfoundation.org/what-we-do/issues/sustainable-development-goals/?gclid=Cj0KCQiA9P__BRC0ARIsAEZ6irhGpDTRZYlHWoQhC8bI8OX5ikcx4IANtpV2KO5hSVfH_fComjruGA4aAnytEALw_wcB

Episode 30: How to Do a Year-End Impact Review
https://thegoodofficepodcast.com/episodes/30

Learn more about The Good Office Podcast:
www.thegoodofficepodcast.com
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