Our B2B SaaS Journey

33: We're starting a podcast for lead generation

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In this episode, Mitchell and Gavin dive into their evolving content and lead generation strategy, including why they’re launching two new podcasts: “Change Makers” for SixSides and “The Leap” for Founders Collective. They unpack the goals, target audiences, and how they plan to use podcasting alongside Substack to grow a real community around their events platform.

Plus, Mitchell gives a behind-the-scenes update on the SixSides app, including major mobile improvements, Android headaches, Liquid Glass drama, and the new onboarding checklist tied to the app’s points system. Gavin shares an inspiring story about his recent trail run, a LinkedIn post that resonated, and even hints at chasing Olympic torch dreams (yes, seriously).


Links

  • North Meets South Web Podcast (episode 184): northmeetssouth.audio

Chapters

  • (00:00) - Intro
  • (01:17) - Why we're launching new podcasts (and who they’re for)
  • (04:46) - Podcasts as a lead generation strategy
  • (07:37) - What is Founders Collective?
  • (09:17) - Introducing “The Leap” podcast
  • (10:06) - Who we’ll feature on “Change Makers”
  • (13:13) - Timeline for launching the new podcasts
  • (15:00) - Gavin’s trail run and recovery
  • (17:44) - Gavin’s viral LinkedIn post
  • (20:52) - How that post inspired Mitchell (and Nicole’s baking dream)
  • (26:46) - Planning for Mitchell’s wedding
  • (30:30) - Michael Dyrynda’s podcast feedback
  • (35:18) - Preparing for app release ahead of two big events
  • (36:27) - Dealing with Expo and Android updates
  • (37:18) - Apple’s Liquid Glass problems and design decisions
  • (42:30) - Redesigning the app dashboard and onboarding checklist
  • (44:51) - Why we’re introducing points for user actions
  • (48:38) - Designer feedback and UI polish plans
  • (49:37) - Full-screen background images and event branding
  • (51:24) - Gavin’s plan for next week (first guest, podcast setup)
  • (52:43) - Sales updates and lead generation challenges
  • (54:35) - Preparing for WA and getting the buying process right
  • (55:27) - Wrap up and where to find us

    • In this episode, we cover:
    • Why we’re starting new podcasts as part of our lead gen strategy
    • The plan for “Change Makers” and “The Leap” podcasts
    • Using Substack to grow our newsletter and reach new audiences
    • The importance of giving before asking in content marketing
    • Gavin’s LinkedIn post that unexpectedly struck a chord
    • The trail run that nearly broke Gavin – and inspired Mitchell
    • Major progress on the SixSides mobile app (Expo, Android, UI overhaul)
    • Why Liquid Glass is both beautiful and frustrating
    • A fresh new app dashboard with onboarding checklist and user points
    • Designer feedback on UX and future design aspirations
    • Michael Dyrynda’s podcast critique (and how we’re handling it)
    • Wedding planning updates from Mitchell
    • Gavin’s ongoing DealBuddi sales conversations and upcoming events

    Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.

    Got questions or topics you want us to cover? Email us at [email protected]


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    Connect with us

    • SixSides: sixsides.co
    • Book a call with Gavin: call.sixsides.co
    • Mitchell on Bluesky: mitchdav.is
    • Mitchell on LinkedIn: mitchdav
    • Gavin on LinkedIn: gavintye
    • Gavin on YouTube: gavintye1
    • SixSides on LinkedIn: sixsides
    • SixSides on X: sixsidesevents
    • SixSides on Bluesky: sixsides.co
    • SixSides on Youtube: sixsidesco
    • SixSides on Substack: sixsides
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    Our B2B SaaS JourneyBy SixSides