Our B2B SaaS Journey

Our B2B SaaS Journey

By SixSidesBusinessTechnology
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Our B2B SaaS Journey episodes

  • 81: We built the product. Can we build the business?

    In this episode, Mitchell and Gavin celebrate onboarding more than 1,100 World Police and Fire Games athletes into SixSides, unpack the infrastructure, HubSpot, Intercom and marketing work behind the rollout, and prepare the business for Mitchell’s five-week honeymoon and a short break from the podcast.

    Links

    • QF1 for you flight nerds: https://www.flightradar24.com/data/flights/qf1/schedules/5863144608


    Chapters

    • (00:00) - Intro and a huge week for SixSides
  • (01:39) - 1,100 athletes onboarded and counting
  • (05:21) - Scaling our infrastructure for users around the world
  • (08:21) - HubSpot onboarding, email campaigns and product-led growth
  • (13:24) - Community sales conversations and the Gold Coast Council
  • (16:36) - The new SixSides marketing site is live
  • (20:25) - Intercom, MCPs and fixing our bus factor
  • (23:36) - Planning the dev team for Mitchell’s five-week honeymoon
  • (29:17) - AEO, pricing and turning a product into a business
  • (33:22) - A podcast break and Mitchell’s Europe trip

  • In this episode, we cover:
    • Onboarding more than 1,100 World Police and Fire Games athletes into SixSides
    • Seeing community posts arrive from athletes around the world
    • Preparing SixSides infrastructure for thousands of international users
    • Debugging login timeouts and database transactions during a live rollout
    • Using multi-region infrastructure to improve performance for global users
    • Building HubSpot onboarding campaigns for new SixSides users
    • Fixing DKIM and email deliverability issues after the first campaign emails landed in spam
    • Turning event attendees into community organisers through product-led growth
    • Exploring SixSides as a community platform for associations, councils and not-for-profits
    • Conversations with Volunteering WA and the Gold Coast Council about building stronger communities
    • Launching the new SixSides marketing website
    • Using Claude to extend an existing design system and build new marketing pages faster
    • Adding Intercom to SixSides for customer support
    • Using MCP integrations with HubSpot, Sentry and the SixSides codebase to troubleshoot support issues
    • Reducing the bus factor by documenting tools, logins and operational access
    • Planning larger development projects so the team can work independently while Mitchell is away
    • The roadmap for additional languages, user-generated content translation, speech-to-text and private chat
    • AEO content, citations and SixSides' broader acquisition strategy
    • Working out a future pricing model from free through to enterprise
    • Moving from building a product to building a sustainable SaaS business
    • Taking a short podcast break while Mitchell heads to Europe for his honeymoon

    Got questions or topics you want us to cover? Email us at [email protected]


    If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!


    Connect with us

    • SixSides: sixsides.co
    • Book a call with Gavin: call.sixsides.co
    • Mitchell on Bluesky: mitchdav.is
    • Mitchell on LinkedIn: mitchdav
    • Gavin on LinkedIn: gavintye
    • Gavin on YouTube: gavintye1
    • SixSides on LinkedIn: sixsides
    • SixSides on X: sixsidesevents
    • SixSides on Bluesky: sixsides.co
    • SixSides on Youtube: sixsidesco
    • SixSides on Substack: sixsides
    • SixSides on Skool: Community Builders Network
    39 min
  • 80: What if you get hit by a bus?

    In this episode, Mitchell and Gavin prepare SixSides for its biggest rollout yet, get serious about the business’s bus factor before Mitch heads away, and shift the focus from frantic product development to sales, product-led growth and bringing 6,000 World Police and Fire Games athletes onto the platform.


    Chapters

    • (00:00) - Intro and a massive release week
  • (02:18) - Bringing 6,000 athletes onto SixSides
  • (07:56) - What if Mitch gets hit by a bus?
  • (11:29) - Gavin learns to drive a dingo and prepares to sell
  • (15:38) - Finding the product-led growth magic number
  • (20:15) - From free users to enterprise pricing
  • (21:04) - Rebuilding the SixSides marketing site with AI
  • (26:05) - Meet Scout, our new AI assistant
  • (32:22) - Replacing AuthKit and adding public events
  • (34:43) - One final push before Mitch goes on holidays

  • In this episode, we cover:
    • Preparing SixSides for 6,000 World Police and Fire Games athletes
    • Shipping an emergency mobile app release ahead of a major customer rollout
    • Apple and Google app review times when you are racing a production deadline
    • Reducing key-person risk and the importance of a SaaS business continuity plan
    • Documenting production systems before a technical founder goes on holidays
    • Moving from product development into a much stronger B2B SaaS sales push
    • Using sporting associations as a potential niche go-to-market strategy
    • Turning event attendees into community organisers through product-led growth
    • Finding the conversion rate or "magic number" behind SixSides' growth loop
    • Building a pricing pathway from free communities through to enterprise customers
    • Redesigning the SixSides marketing website with Figma and Claude Code
    • Using screenshots and AI coding tools to rapidly reproduce web designs
    • Introducing Scout, SixSides' AI assistant for managing communities and events
    • Giving AI assistants page and event context inside a SaaS product
    • Replacing WorkOS AuthKit with a custom login flow for World Police and Fire Games athletes
    • Adding public events and access controls inside the SixSides mobile app

    Got questions or topics you want us to cover? Email us at [email protected]


    If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!


    Connect with us

    • SixSides: sixsides.co
    • Book a call with Gavin: call.sixsides.co
    • Mitchell on Bluesky: mitchdav.is
    • Mitchell on LinkedIn: mitchdav
    • Gavin on LinkedIn: gavintye
    • Gavin on YouTube: gavintye1
    • SixSides on LinkedIn: sixsides
    • SixSides on X: sixsidesevents
    • SixSides on Bluesky: sixsides.co
    • SixSides on Youtube: sixsidesco
    • SixSides on Substack: sixsides
    • SixSides on Skool: Community Builders Network
    38 min
  • 79: Cancel all my meetings

    In this episode, Mitchell and Gavin submit the first Police Games app release ahead of a 6,000-person rollout, unpack SixSides’ pivot from event managers to community-led organisations, and share how AI-assisted development, a tough client decision, and a new AEO strategy are shaping the next phase of the business.


    Chapters

    • (00:00) - Moving out of the office and working from home
  • (08:14) - The Police Games app is submitted
  • (13:39) - Automated testing and the launch timeline
  • (20:45) - New SixSides events and client updates
  • (22:18) - The City of Gold Coast and solving the cold start problem
  • (27:45) - Our ICP pivot and finding a blue ocean
  • (32:53) - Sales-market fit and the 5.8 method
  • (36:24) - Rebuilding DealBuddi with Laravel AI
  • (45:30) - The difficult client decision
  • (49:23) - AEO, HubSpot and getting ready to launch

  • In this episode, we cover:
    • Mitchell leaving his coworking office after five years and adjusting to working from home full-time
    • Submitting the Police Games mobile app to Apple and Google ahead of a rollout to around 6,000 people
    • The final QA push across iOS, Android, API endpoints and app screens
    • How Claude Code and AI-assisted development dramatically accelerated the final stages of the release
    • Using Maestro for automated mobile app testing across real devices
    • Planning the Police Games launch timeline, onboarding and communications
    • Running another SixSides event for Toll Women in Aviation and preparing for the Queensland Volunteering Conference
    • Gavin’s plan to build local network effects by concentrating communities around the Gold Coast
    • Applying ideas from The Cold Start Problem and Blue Ocean Strategy to SixSides
    • Pivoting the SixSides ideal client profile from event managers towards community managers and associations
    • Revisiting sales-market fit and Gavin’s 5-ate sales method
    • Rebuilding DealBuddi onboarding with Laravel AI to make one-to-many workshops commercially viable
    • Making the difficult decision to end a client relationship after a successful pilot stopped feeling collaborative
    • Answer engine optimisation, HubSpot and creating content designed to appear in AI-generated answers
    • Getting the business infrastructure, product and marketing ready for the next phase of SixSides growth

    Got questions or topics you want us to cover? Email us at [email protected]


    If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!


    Connect with us

    • SixSides: sixsides.co
    • Book a call with Gavin: call.sixsides.co
    • Mitchell on Bluesky: mitchdav.is
    • Mitchell on LinkedIn: mitchdav
    • Gavin on LinkedIn: gavintye
    • Gavin on YouTube: gavintye1
    • SixSides on LinkedIn: sixsides
    • SixSides on X: sixsidesevents
    • SixSides on Bluesky: sixsides.co
    • SixSides on Youtube: sixsidesco
    • SixSides on Substack: sixsides
    • SixSides on Skool: Community Builders Network
    55 min
  • 78: Rejection only makes us stronger

    In this episode, Mitchell and Gavin navigate an App Store rejection as the World Police Games launch gets very real, unpack a new Claude-powered development workflow that is dramatically increasing output, explore how MCP could connect the different sides of SixSides, and celebrate Gavin surviving his 100km bike ride.


    Chapters

    • (00:00) - Gavin’s 100km ride
  • (07:27) - Testing week and Apple rejects our app
  • (13:35) - Racing towards the World Police Games launch
  • (16:25) - The new SixSides marketing site
  • (19:21) - HubSpot, Snitcher and our ICP workflow
  • (22:37) - Why Mitch is moving from Cursor to Claude
  • (29:19) - Connecting SixSides to Claude with MCP
  • (33:16) - The real-world ROI of AI development
  • (36:00) - Mitch is moving out of his office
  • (38:31) - Wrapping up

  • In this episode, we cover:
    • Gavin completing his 100km bike ride from the Gold Coast to Brisbane
    • Testing week for the World Police Games app ahead of launch
    • Why Apple rejected the app while Google approved it
    • Preparing an iOS and Android app for App Store review
    • Adding account deletion and removing unused NFC and background audio permissions
    • Preparing SixSides for thousands of World Police Games attendees
    • The remaining work around athlete CSV imports, HubSpot and welcome email automation
    • Progress on the new SixSides marketing website and design workflow in Figma and Slack
    • Early signs that SixSides blog content is being indexed and found through Google
    • Using Snitcher and HubSpot to identify and follow up with ideal customer profiles
    • Why Mitchell is moving from Cursor towards Claude Code and Solo
    • Using MCP to connect AI agents with Cloudflare, AWS, Sentry and other business systems
    • Cutting infrastructure costs from roughly $2,000 per month towards $300 with the help of AI
    • Building an MCP integration so SixSides data can be accessed through Claude and ChatGPT
    • Using AI to connect product development, marketing, sales and operations
    • How AI is changing the role and workflow of experienced software developers
    • Mitchell's decision to give up his office and return to working from home

    Got questions or topics you want us to cover? Email us at [email protected]


    If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!


    Connect with us

    • SixSides: sixsides.co
    • Book a call with Gavin: call.sixsides.co
    • Mitchell on Bluesky: mitchdav.is
    • Mitchell on LinkedIn: mitchdav
    • Gavin on LinkedIn: gavintye
    • Gavin on YouTube: gavintye1
    • SixSides on LinkedIn: sixsides
    • SixSides on X: sixsidesevents
    • SixSides on Bluesky: sixsides.co
    • SixSides on Youtube: sixsidesco
    • SixSides on Substack: sixsides
    • SixSides on Skool: Community Builders Network
    40 min
  • 77: From 64 Facebook groups to one app

    In this episode, Mitchell and Gavin celebrate a hugely positive WPFG demo, race to get the new app through Apple and Google review, unpack why SixSides’ customer-first culture is getting noticed, and wrestle with HubSpot pricing, a non-paying client, release automation, translations, and a new way of giving developers more ownership.


    Chapters

    • (00:00) - Intro
  • (02:29) - WPFG demo feedback
  • (04:17) - The final stretch for WPFG phase one
  • (11:31) - App Store assets and a new SixSides look
  • (12:59) - Our culture is shining through
  • (14:36) - Automating the release process
  • (17:14) - The HubSpot pricing surprise
  • (20:34) - A hard client decision
  • (22:59) - Chat, translations and giving developers more ownership
  • (30:44) - Landing page progress and Gavin’s massive ride

  • In this episode, we cover:
    • The overwhelmingly positive feedback from the latest WPFG app demo
    • Replacing the need to manage 64 individual Facebook groups for sporting communities
    • Getting the WPFG app through Apple App Store and Google Play review
    • Managing TestFlight, external testers and beta feedback before launch
    • The final polish required before rolling the app out to thousands of athletes
    • Creating better App Store and Play Store assets for WPFG and SixSides
    • Why SixSides’ customer-first culture is becoming a competitive advantage
    • Using Claude to improve and automate the mobile app release process
    • Managing multiple branded mobile apps from a single codebase
    • The unexpected cost of HubSpot marketing contacts and whether the deal still makes sense
    • What to do when a client keeps using your SaaS but stops communicating or paying
    • Prototyping real-time chat and translation features for events
    • Using AWS translation APIs and exploring on-device language models
    • Giving developers outcome-based projects instead of tightly scoped tickets
    • Preparing the development team to work independently while Mitchell is away
    • Early progress on the redesigned SixSides landing page
    • Gavin’s underprepared 70 km training ride ahead of a 100 km event

    Got questions or topics you want us to cover? Email us at [email protected]


    If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!


    Connect with us

    • SixSides: sixsides.co
    • Book a call with Gavin: call.sixsides.co
    • Mitchell on Bluesky: mitchdav.is
    • Mitchell on LinkedIn: mitchdav
    • Gavin on LinkedIn: gavintye
    • Gavin on YouTube: gavintye1
    • SixSides on LinkedIn: sixsides
    • SixSides on X: sixsidesevents
    • SixSides on Bluesky: sixsides.co
    • SixSides on Youtube: sixsidesco
    • SixSides on Substack: sixsides
    • SixSides on Skool: Community Builders Network
    35 min
  • 76: Upgrading HubSpot before our biggest launch yet

    In this episode, Mitchell and Gavin race towards the first World Police Games app handover, onboard two new clients, upgrade HubSpot for future growth, and debate gated content, paid advertising, encrypted chat, translations, and the next phase of SixSides.


    Chapters

    • (00:00) - Intro and a very busy week
  • (04:20) - Onboarding two new clients
  • (07:13) - Community growth and the HubSpot upgrade
  • (16:25) - Is gated content dead?
  • (23:04) - When should SixSides start advertising?
  • (26:39) - The SixSides redesign and launch deadline
  • (32:55) - News feeds, official posts and the first milestone
  • (38:43) - Encrypted chat and group messaging
  • (41:43) - Translation, on-device AI and speech-to-text
  • (45:57) - Fitness, stress and going sober

  • In this episode, we cover:
    • Onboarding two new SixSides clients while preparing for a major product launch
    • How referrals between event organisers are creating new sales opportunities
    • Turning event attendees into future community builders and qualified leads
    • Whether SixSides should host its own community instead of relying on platforms like Skool
    • Using white glove onboarding to improve the experience for new community organisers
    • Upgrading HubSpot to manage a growing sales pipeline and thousands of new users
    • Using Claude and MCP integrations to configure CRM workflows
    • The opportunity to support organisations with communities of up to 70,000 volunteers
    • Why gated white papers and downloadable resources may be losing their value
    • Making content publicly available for AEO, AI discovery and organic search
    • Waiting for a proven customer acquisition pipeline before spending money on advertising
    • Measuring return on ad spend in a bootstrapped SaaS business
    • Redesigning the SixSides website ahead of the World Police Games app release
    • Creating onboarding emails, product guides and launch communications for 5,000 users
    • Separating official announcements from general community posts in the SixSides news feed
    • Designing private messaging, group chats and announcement channels
    • The challenges of end-to-end encryption in community messaging products
    • Translating user-generated content without compromising user privacy
    • Exploring on-device AI for private translations and live speech-to-text
    • Managing founder stress, fitness routines and the decision to take a break from alcohol

    Got questions or topics you want us to cover? Email us at [email protected]


    If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!


    Connect with us

    • SixSides: sixsides.co
    • Book a call with Gavin: call.sixsides.co
    • Mitchell on Bluesky: mitchdav.is
    • Mitchell on LinkedIn: mitchdav
    • Gavin on LinkedIn: gavintye
    • Gavin on YouTube: gavintye1
    • SixSides on LinkedIn: sixsides
    • SixSides on X: sixsidesevents
    • SixSides on Bluesky: sixsides.co
    • SixSides on Youtube: sixsidesco
    • SixSides on Substack: sixsides
    • SixSides on Skool: Community Builders Network
    49 min
  • 75: Can we handle 5,000 people at launch?

    In this episode, Mitchell and Gavin check in on fitness and their delivery timeline, share updates on WPFG and the latest SixSides design work with Robin Holesinsky, celebrate two new clients, and map out the next 6 to 12 months while trying to spend more time working on the business rather than only in it.


    Links

    • Robin Holesinsky


    Chapters

    • (00:09) - Intro and Mitchell’s Laracon speaker video
  • (02:16) - Fitness updates, leg presses and very long walks
  • (10:44) - WPFG app timeline, polish and testing
  • (14:52) - Preparing to onboard more than 5,000 participants
  • (22:56) - Design update with Robin Holesinsky
  • (27:22) - Podcast plans during Mitchell’s honeymoon
  • (30:11) - Two new clients and more deals close to signing
  • (34:11) - Planning the next 6 to 12 months and exploring HubSpot
  • (39:04) - Using AI and MCP while working on the business
  • (42:28) - Outro and listener feedback

  • In this episode, we cover:
    • Preparing the SixSides mobile app for its first major WPFG release
    • Why the app needed another round of polish after 12 weeks of development
    • Reframing the product from an event management tool to a community communication platform
    • Testing the mobile app with TestFlight, Google Play and Maestro
    • Preparing SixSides to onboard more than 5,000 WPFG participants
    • Using serverless infrastructure, automatic database scaling and caching to manage launch traffic
    • Staggering user invitations to reduce risk during a large app rollout
    • Planning customer onboarding, support and engagement with Intercom and Bento
    • Hiring Robin Holesinsky to redesign the SixSides marketing website
    • Managing a tight launch timeline before Mitchell leaves for his honeymoon
    • Keeping the podcast running while Mitchell is travelling through Europe
    • Signing two new clients and building the SixSides sales pipeline
    • Planning the next 6 to 12 months of the business
    • Considering HubSpot for sales and customer relationship management
    • Using AI and MCP tools to improve internal workflows
    • Making more time to work on the business rather than only delivering client work
    • Founder fitness updates, including gym progress, cycling and long-distance walking

    Got questions or topics you want us to cover? Email us at [email protected]


    If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!


    Connect with us

    • SixSides: sixsides.co
    • Book a call with Gavin: call.sixsides.co
    • Mitchell on Bluesky: mitchdav.is
    • Mitchell on LinkedIn: mitchdav
    • Gavin on LinkedIn: gavintye
    • Gavin on YouTube: gavintye1
    • SixSides on LinkedIn: sixsides
    • SixSides on X: sixsidesevents
    • SixSides on Bluesky: sixsides.co
    • SixSides on Youtube: sixsidesco
    • SixSides on Substack: sixsides
    • SixSides on Skool: Community Builders Network
    45 min
  • 74: Six inches high and rising

    In this episode, Mitchell and Gavin unpack a catastrophic house flood, celebrate the launch of Changemakers and 10,000 LinkedIn followers, simplify SixSides’ lead generation strategy, and race through community features, GDPR compliance, device testing and onboarding with one week of development left.


    Links

    • Changemakers podcast


    Chapters

    • (00:00) - Intro and Gavin’s flooded house
  • (06:24) - Changemakers is finally live
  • (10:05) - Finding a LinkedIn voice and reaching 10,000 followers
  • (16:12) - The A-hole title delivers, and lead generation gets simplified
  • (22:21) - Repurposing whitepapers with AI
  • (30:49) - Community features and GDPR compliance
  • (36:16) - Maestro testing and one week of development left
  • (43:10) - Building a bespoke Police Games integration
  • (50:20) - Onboarding webinars and the marketing design decision
  • (56:52) - The Brimstone Brawl and outro

  • In this episode, we cover:
    • Gavin’s disastrous weekend after five open taps flooded his house with six inches of water
    • Launching the first episode of Changemakers with Nick Marchese from Orange Sky
    • Repurposing podcast interviews into LinkedIn carousels, blog posts, quotes and future long-form content
    • Finding an authentic LinkedIn voice while building a B2B SaaS in public
    • The five years of consistent effort behind Gavin crossing 10,000 LinkedIn followers
    • Why LinkedIn comments can create valuable B2B conversations even when most receive no response
    • Simplifying SixSides’ lead generation after cold email failed to produce results
    • Creating clearer content workflows for a remote marketing and sales team
    • Turning bespoke whitepapers and strategic briefs into reusable sales and marketing assets
    • Using AI to personalise whitepapers and potentially help prospects build internal business cases
    • Building community posts, comments, reactions, member lists and management tools into SixSides
    • Supporting GDPR account deletion without damaging historical event attendance analytics
    • Testing a mobile app across multiple iPhone and Android devices with Maestro
    • Preparing the Police Games app for testing, App Store review and launch
    • Keeping bespoke Police Games logic outside the core SixSides codebase with a Cloudflare Worker
    • Using registration data to automatically add athletes to the correct events and communities
    • Planning in-app onboarding and live webinars for international sporting associations
    • Weighing a three-month design retainer against cash flow, workload and potential return on investment
    • The Brimstone Brawl, where people in medieval armour hit each other with swords and axes

    Got questions or topics you want us to cover? Email us at [email protected]


    If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!


    Connect with us

    • SixSides: sixsides.co
    • Book a call with Gavin: call.sixsides.co
    • Mitchell on Bluesky: mitchdav.is
    • Mitchell on LinkedIn: mitchdav
    • Gavin on LinkedIn: gavintye
    • Gavin on YouTube: gavintye1
    • SixSides on LinkedIn: sixsides
    • SixSides on X: sixsidesevents
    • SixSides on Bluesky: sixsides.co
    • SixSides on Youtube: sixsidesco
    • SixSides on Substack: sixsides
    • SixSides on Skool: Community Builders Network
    59 min
  • 73: What do you say we cut the chit chat, a-hole?

    In this episode, Mitchell and Gavin unpack a reassuring World Police Games client catch-up, turn LinkedIn into a competitive sport, prepare the Changemakers podcast for launch, and push SixSides towards release with a redesigned app, new analytics and support tooling, community features, and a long-overdue plan to reduce their bus factor.


    Links

    • What do you say we cut the chit chat, a-hole?


    Chapters

    • (00:00) - A World Cup lesson for bootstrappers
  • (04:14) - Proactively updating the Police Games team
  • (08:14) - Chasing sporting events and parkrun connections
  • (10:48) - The LinkedIn impressions showdown
  • (15:49) - Launching the Changemakers podcast
  • (21:12) - Hiring a designer for the SixSides marketing site
  • (29:45) - PostHog, Intercom and the finished app redesign
  • (35:06) - Two weeks to finish the World Police Games milestone
  • (40:07) - The bus factor problem
  • (43:18) - Communities, expansion revenue and launch planning

  • In this episode, we cover:
    • Proactively keeping major event clients informed during long development projects
    • The latest progress on the World Police Games app
    • Expanding SixSides into sporting events and volunteering organisations
    • Building relationships with the founder of parkrun Australia
    • Mitchell and Gavin’s LinkedIn impressions competition
    • What makes personal founder-led LinkedIn content perform
    • Preparing the new Changemakers podcast for launch
    • Editing podcast intros, music and production workflows
    • Budgeting for a professional SixSides marketing website redesign
    • Finding SaaS designers through Dribbble
    • Integrating PostHog analytics into the mobile app and web dashboard
    • Adding Intercom customer support and push notifications
    • Completing the SixSides mobile app redesign and translation system
    • Automated mobile app testing with Maestro
    • GDPR, account deletion and attendee privacy
    • Reducing the bus factor inside a bootstrapped SaaS
    • Giving contractors enough access to keep the business running
    • Building community posts, comments, likes and invitations in SixSides
    • Expansion revenue from existing customers
    • Planning a coordinated launch campaign for the new SixSides website

    Got questions or topics you want us to cover? Email us at [email protected]


    If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!


    Connect with us

    • SixSides: sixsides.co
    • Book a call with Gavin: call.sixsides.co
    • Mitchell on Bluesky: mitchdav.is
    • Mitchell on LinkedIn: mitchdav
    • Gavin on LinkedIn: gavintye
    • Gavin on YouTube: gavintye1
    • SixSides on LinkedIn: sixsides
    • SixSides on X: sixsidesevents
    • SixSides on Bluesky: sixsides.co
    • SixSides on Youtube: sixsidesco
    • SixSides on Substack: sixsides
    • SixSides on Skool: Community Builders Network
    53 min
  • 72: We put a database in your backyard

    In this episode, Mitchell and Gavin make a $500 LinkedIn bet, share the infrastructure mistake that was slowing down every screen in SixSides, and unpack their plans to support global events, launch community features, and pursue an opportunity that could transform the business.


    Links

    • Problem-Led Growth for B2B GTM on Skool


    Chapters

    • (00:00) - Wedding rings, swearing and podcast downloads
  • (03:49) - Fitness updates and the 100-kilometre ride
  • (08:35) - LinkedIn posting and the $500 impressions bet
  • (15:39) - Listener shoutouts and sending Nick his dice
  • (19:31) - Gavin’s first community leader interview
  • (22:08) - Too much work and growing DealBuddi
  • (24:26) - Building global infrastructure for SixSides
  • (38:31) - Android is complete and communities are next
  • (41:44) - Taking SixSides worldwide
  • (49:42) - Startup World Cup, Snitcher and the marketing website

  • In this episode, we cover:
    • Building consistent fitness habits while running a bootstrapped SaaS
    • Mitchell’s return to LinkedIn and the wedding post that nearly flopped
    • Gavin’s 13,000-impression LinkedIn post
    • The $500 LinkedIn competition running until the end of the financial year
    • Listener shoutouts for Ryan David, Varun Jain and Nick Taylor
    • Gavin’s first community leadership interview with Orange Sky founder Nic Marchesi
    • Growing DealBuddi while continuing to fund SixSides
    • Preparing SixSides for the World Police and Fire Games launch
    • Migrating the SixSides database from MySQL to PostgreSQL
    • Moving from PlanetScale back to AWS Aurora
    • Deploying infrastructure across Sydney, Germany, Singapore and North Virginia
    • Using synthetic canaries to test API performance around the world
    • Finding the unnecessary WorkOS request that was slowing down every screen
    • Reducing global API response times to under 500 milliseconds
    • Completing the Android redesign and supporting older iOS versions
    • Beginning development of SixSides community features
    • Piloting SixSides with the Global Entrepreneurship Network in Australia
    • Using a local-first strategy to grow a global event network
    • Why ProcurePro was the deserving Startup World Cup winner
    • Reviewing Snitcher traffic and the need for a stronger SixSides marketing website
    • Deciding whether to hire an external website designer
    • Using ChatGPT voice mode during longer fitness walks

    Got questions or topics you want us to cover? Email us at [email protected]


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    Connect with us

    • SixSides: sixsides.co
    • Book a call with Gavin: call.sixsides.co
    • Mitchell on Bluesky: mitchdav.is
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    • Gavin on YouTube: gavintye1
    • SixSides on LinkedIn: sixsides
    • SixSides on X: sixsidesevents
    • SixSides on Bluesky: sixsides.co
    • SixSides on Youtube: sixsidesco
    • SixSides on Substack: sixsides
    • SixSides on Skool: Community Builders Network
    1 hr 2 min

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