In this episode, Mitchell and Gavin celebrate landing a new client (Project Hammer), read out their latest listener emails, give pragmatic advice on validating SaaS ideas, and unpack what it looks like to plan their first hire - starting with just four hours a week focused on lead generation.

Chapters

• (00:00) - Intro - building SixSides and the 12-month momentum shift

• Winning a new client and why you should codename early deals (hello, Project Hammer)
• Prepping for a high-stakes pitch with Project Rendezvous, including scripted intros and mockups
• Listener emails from Heroly and Nick, and what questions we’d love more people to send
• Advice for developers starting a SaaS - validating ideas with interviews before building
• When to start marketing - and why relationships beat “get 1,000 customers” thinking
• Planning the first hire: four hours a week, ROI expectations, and not burning cash
• Creating lightweight SOPs and documentation so hires don’t fail from vague expectations
• The “Messi effect” - when to sprint and when to cruise to avoid burnout
• Next year planning: AIM conference prep, booth “holy shit moments”, banners, and travel
• Thoughts on sales cycle length vs actual effort, and when self-serve might make sense

Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.

Got questions or topics you want us to cover? Email us at [email protected]

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Connect with us

• SixSides: sixsides.co
• Book a call with Gavin: call.sixsides.co
• Mitchell on Bluesky: mitchdav.is
• Mitchell on LinkedIn: mitchdav
• Gavin on LinkedIn: gavintye
• Gavin on YouTube: gavintye1
• SixSides on LinkedIn: sixsides
• SixSides on X: sixsidesevents
• SixSides on Bluesky: sixsides.co
• SixSides on Youtube: sixsidesco
• SixSides on Substack: sixsides