Building A Clear Authentic Brand

33- Why Hiring Is the Most Important Process in Your Business


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If hiring feels exhausting, expensive, or like a constant cycle you can’t escape, I get it. Most business owners aren’t struggling because they don’t care—they’re struggling because they’ve never been taught a real process for finding the right people.

In this episode we dive into why hiring is the most important process in your business, what it really means to hire the right people, and how to start building the right process. 

Episode Highlights

  • Why people are the greatest asset and the biggest growth lever in any business.
  • Defining a “right hire" vs. a "wrong hire” for your organization and season.
  • The Alignment Model: Culture, Capacity, and Contribution.
  • Shifting from filling roles to building teams
  • Turning a rushed process into a structured one
  • Clarity as the foundation to create alignment and accountability

Resources & Links

  • Learn more at ClearAuthenticBrands.com
  • Download Brand Clarity Elements at ClearAuthenticBrands.com/resources
  • Mentioned business books: Traction, Good to Great, The Advantage, Start With Why

Related Episodes

  • Episodes 12–18- Creating Alignment with Your People Series 
  • Ep 2-  The Framework To Build A Clear Authentic Brand  
  • Ep 3-  Why Clarity Is the Foundation of a Clear, Authentic Brand 


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Building A Clear Authentic BrandBy Amy Dardis