Mike and Stijn talk about why saying “no” can help you find early success.

Every large company started small. And most started by doing one thing really well, then built more offerings or repositioned as they grew. 

While (understandably) founders don’t prefer restrictive positioning, we’re convinced there is a lot of power in building your initial customer base by providing a specialized service for a small & committed audience. 

Today we share some of the stories we use in workshops to illustrate this idea, including:

• A bar in New York
• A club in the Netherlands
• Amazon 

We’ve discussed finding your niche before a few times: In episode 14, we talked about how big (or small) your niche should be. In episode 15, we discussed how to position yourself within your niche. If you’re looking for a tactical rundown, check those out after you finish here.