Zac Johnson – Blogger and Entrepreneur

Zac Johnson is the founder of blogging.org. Zac has always had a business mentality. Zac fell in love with the internet early on in his life. He was still in high school when he started his online business. Zac started making money online in 1995. He learned how to make websites and started earning an income through affiliate marketing. He found that be simply redirecting traffic from one location to another, he was able to generate over six figures as a teenager from his affiliate sales.

While other kids were playing sports and doing the things that kids do, Zac spent his time working in a corner office of his parents home developing affiliate campaigns. He would sometimes work all night and his dad would wake up, ready to leave for work, and Zac would still be on the computer generating campaigns. Hard to imagine, but a teenager was making more money out of his dad’s study that his dad was going to work.

When he got into blogging, he built a celebrity website where he was ranking really well for celebrity names. He incorporated Cost per action (CPA), sometimes known as pay per action (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for each specified action – for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.), double opt-in or sale.

In 2007, Zac launched his own brand at ZacJohnson.com. He now had his very own platform to teach others how to make money online. He no longer had to worry about what happened with Google or search marketing, he would still have a brand to fall back. This allowed him to take control of his own financial future without having to worry what other companies were doing.

Today, Zac is focusing on Blogging.org.

Zac Talks about CPM and Paid Placement Ads

CPM stands for cost per thousand. Depending on the site, you can pay .50 – $10.00 for every 1,000 times your ads are shown. If you look at someone like Perez Hilton, he has a site called PerezHilton.com he gets tons of traffic. Just for a banner ad, he gets over $45,000 per month. This is how he generates over $1 million dollars per year. Zac will help teach you how this is done.

If you have a site and you want to make money, you can work with advertisers and create deals with them where they are paying a high amount for CPM advertising or they can pay you a high amount for affiliate sales. Zac will help create your niche and provide you with relevant ads that will convert based on your audience that are coming to your site.

Zac on Retargeting

Zac is focused on Facebook advertising right now using retargeting. If someone comes to your website and you are trying to sell them something, but they leave, by offering a retargeting ad campaign, you can track these visitors by placing a “cookie” or tracking mechanism on your site, visitors will continue to see ads that are related to what they were searching for when they visited your site originally.

If someone doesn’t place an order the first time they visit your site, you can create a “retargeting” ad campaign that will offer alternative follow up advertisements to hopefully convert potential customers at a later time. If you are selling an online course, you can say “I noticed you came to our site, but you didn’t purchase, click here to get a guide about how to make money online with blogging”.