In today’s Management Secrets of the Sales Secrets Podcast, Brandon delves deep into one of the most important interview questions—tell me about a time that you failed and how did you deal with it?

There are 3 typical answers: no answer (there have never been any failures), here's my failure but there are no learnings and no accountability, and lastly, here's my failure, here's what I learned, and what am I going to do better about it.

When you're hiring anyone in your company, always look for applicant number 3.