In the dynamic world of outbound marketing, understanding the delicate balance between art and science is critical to crafting messages that truly resonate. 

Collin Stewart hosts Joel Graber, CEO at Modern Outbound, for a conversation that sheds light on this delicate balance, offering actionable insights for marketers looking to refine their approach.

Highlights include: Rules of Writing Outbound Copy (01:08), Say No to the "Prince of Nigeria" Email Vibe (06:49), "It's Like Sailing a Boat, Right?" (13:22), Focus on Contacts, Targeting and Triggers (18:19), And more…

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