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336: What You Need to Start Listening For In Order to Stand Out - Quick Tip
The product or service that your business sells to your customer is a commodity.
How you deliver your product or service is not.
How you deliver is your unique selling proposition.
The key to determining your Unique Selling Proposition and proper messaging is to LISTEN to your customers.
In today's episode, I share with you how we were able to listen to our customers in order to create clear messaging...which allows us to attract our ideal customer.
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By Paul MaskillThe product or service that your business sells to your customer is a commodity.
How you deliver your product or service is not.
How you deliver is your unique selling proposition.
The key to determining your Unique Selling Proposition and proper messaging is to LISTEN to your customers.
In today's episode, I share with you how we were able to listen to our customers in order to create clear messaging...which allows us to attract our ideal customer.