In this episode, host Michael Marchuk talks with Ashley Gross, an AI marketing strategist, discusses the transformative role of AI across various industries, particularly in retail. She emphasizes the importance of starting with the problem when implementing AI, the need for executives to understand their organization's workflows, and the significance of measuring success through insights rather than just data. Ashley also highlights the challenges of adopting AI, the necessity of changing mindsets within organizations, and the importance of building tailored AI strategies for businesses of different sizes.

Here’s what we talked with Ashley about: 

-Executives should facilitate AI initiatives but not experiment with them.

-Understanding workflows is essential for successful AI integration.

-Data insights are more valuable than raw data.

-Organizations must change their mindset towards AI as a game changer.

-AI tools should complement existing tech stacks, not complicate them.

-Experimentation with AI can lead to innovative solutions.

-Tailored AI strategies are necessary for businesses of all sizes.

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