"Brands will be able to sell their products for higher prices than they do today because, let's say, 82% of millennials are willing to pay much more to get a personalized product."

Today's episode of The Shape of Work podcast features Gal Saar, CEO at Capsulab Ltd. Gal Saar has 13 years of overall experience, having earned a B.Sc in Information Systems from Ben-Gurion University of the Negev and an M.E from Technion-Israel Institute of Technology. He has worked with El Al and also served as the Development Project Manager at Elta Systems Ltd.

In this episode, Gal Saar discusses what it's like to introduce a new product into the market and the various factors involved in and around this process.

Episode Highlights:

• The importance of understanding what consumers are looking for
• Insights into the product market
• How to make a growing company successful
• The work involved in product development and marketing

Follow Gal on Linkedin

Produced by: Priya Bhatt
Podcast Host: Moshe Vhanunu

About Springworks:

Springworks is a fully-distributed HR technology organisation building tools and products to simplify recruitment, onboarding, employee engagement, and retention. The product stack from Springworks includes:

SpringVerify— B2B verification platform

EngageWith— employee recognition and rewards platform that enriches company culture

Trivia — a suite of real-time, fun, and interactive games platforms for remote/hybrid team-building

SpringRole — verified professional-profile platform backed by blockchain, and

SpringRecruit — a forever-free applicant tracking system.

Springworks prides itself on being an organisation focused on employee well-being and workplace culture, leading to a 4.8 rating on Glassdoor for the 200+ employee strength company.