Many fiction writers may use a short story as a content upgrade for those signing up for their mailing lists, but using a method I call the Kobayashi Maru tactic makes that reader magnet even more appealing.

W.H. Lock and Jim Heskett both used reader magnets and found that they not only turned their readers into email list subscribers, but also turned them into true fans.

W.H. Lock used the Kobayashi Maru Tactic for his email list, while Jim Heskett actually gave his readers exclusive access to another book in the series.

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