In this episode, Mike breaks down all the data he’s managed to collect so far since publishing The Money Habit in January 2026. He updates AJ on bulk buys, individual orders, how he ran orders through third-party systems like Porchlight, and how pre-sales added up, and more. He’ll lay out whether they met or missed his team’s expectations. If you’re into juicy data, this is the week you won’t want to miss!

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

Nir Eyal, Hooked

Mike’s Monday Night Reading (Audio)

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

Facebook

LinkedIn

Mike Michalowicz, website

All books

Mike’s Socials: 

IG

FB

LinkedIn

In this episode, Mike and AJ debunk the weird myth that persists that authors can’t make a profit from writing a must-read. What’s the ROI on writing a prescriptive nonfiction book? Sure, there’s parlaying your book sales into speaking gigs, but this week our duo lays out ways that authors can increase their sales and generate real income. The ideas might surprise you! (And you’ll learn our duo’s desert island books, too.)

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

Vickie Lanthier, High Agency Human

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

Facebook

LinkedIn

Mike Michalowicz, website

All books

Mike’s Socials: 

IG

FB

LinkedIn

In this episode, Mike and AJ discuss what authors who don’t have the luxury of a long launch runway can do so they’re not ready to take a long walk off a short pier by publishing day! Our seasoned pros offer guidance on what authors should skip, and where they should focus their time and attention to maximize their launches without sacrificing their sanity.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

Vickie Lanthier, High Agency Human

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

Facebook

LinkedIn

Mike Michalowicz, website

All books

Mike’s Socials: 

IG

FB

LinkedIn

In this episode, AJ and Mike discuss all the ways authors can maximize a longer runway for their book launch. They discuss big asks, relationship building, why pre-orders matter and everything in between. A year to half a year may seem like too much time, but our duo explains how that time will fly by – and how to manage that time so authors have the best launch they can.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

The Dysregulated Kid, Dr. Roseann Capanna-Hodge

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

Facebook

LinkedIn

Mike Michalowicz, website

All books

Mike’s Socials: 

IG

FB

LinkedIn

In this episode, Mike and AJ share times in their authorship careers when life came hard and interrupted their flow. What steps do they take to keep “in the book” and keep it as a priority? Each shares moments that tested them and what concrete actions they took to persevere. AJ includes her “writing prescription” for when you want to walk away.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

My Favorite Murder, Episode 501 (Explicit content warning!)

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

Facebook

LinkedIn

Mike Michalowicz, website

All books

Mike’s Socials: 

IG

FB

LinkedIn

In this episode, Mike and AJ hold nothing back and give their listeners every question they should ask themselves when deciding their publishing path. And the sooner an author asks themselves some of the biggies, the less wasted time, heartbreak, and struggle down the road. It’s not as simple as you may think, and you may be surprised by the alternatives our duo shares!

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

Joyspan, Dr. Kerry Burnight

AJ’s Writing Sprint Marathon sign up (Free!)

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

Facebook

LinkedIn

Mike Michalowicz, website

All books

Mike’s Socials: 

IG

FB

LinkedIn

In this episode, Mike and AJ talk about the one thing your must-read book better do: deliver on its promise. It isn’t about making pie-in-the-sky promises but understanding your reader and what their chief concerns truly are. It’s about checking in along the way to offer tiny wins. And for the rest, you’ll have to tune in and give this week a listen!

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

I Will Teach You to be Rich, Ramit Sethi

Too Much, Terri Cole

The Book of Alchemy, by Suleika Jaouad

Reset, Dan Heath

Take Breaks, Work Better, John Briggs

Time Freedom, Brian Herriot

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

Facebook

LinkedIn

Mike Michalowicz, website

All books

Mike’s Socials: 

IG

FB

In this episode, AJ and Mike discuss potential pitfalls in the publishing process. They’ll share experiences they wish they could do over or avoid completely, like having too large a first print run and inviting strangers into your home to talk about their big book idea when they’re secretly nude yogis. (It turned out okay, but yikes!) This is definitely an episode you won’t want to miss!

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

Stig Severinsen, deep sea swimmer

Defy, by Dr. Sunita Sah

High Agency Human, by Vickie Lanthier

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

Facebook

LinkedIn

Mike Michalowicz, website

All books

Mike’s Socials: 

IG

FB

LinkedIn

In this episode, AJ and Mike discuss an area of promotion often associated with fiction authors, but one they know absolutely helps authors of prescriptive nonfiction: public readings! Listeners will learn how to create a reading, how to promote it, and how to use that opportunity to increase book sales and readership. And speaking of, you’re coming to Mike’s Monday Night Reading, aren’t you? Check the show notes to register for the free event (and see how it’s done by a pro!).

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

Mike’s upcoming Monday Night Reading, where he’ll read selections from The Money Habit.

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

Facebook

LinkedIn

Mike Michalowicz, website

All books

Mike’s Socials: 

IG

FB

LinkedIn

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

Stig Severinsen, deep sea swimmer

Defy, by Dr. Sunita Sah

High Agency Human, by Vickie Lanthier

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

Facebook

LinkedIn

Mike Michalowicz, website

All books

Mike’s Socials: 

IG

FB

LinkedIn