In this week’s episode, Mike and AJ talk about the use of Substack and newsletters as an author. They discuss what has worked for them and what has flopped. If you're struggling starting out and figuring out revenue generation, this episode is for you!

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Page Two Simplified

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In this episode, Mike and AJ talk about the pros and cons of hybrid and traditional publishing. Mike and AJ discuss their own personal journeys through publishing their books and why they chose the paths they did. Wherever you are in your journey of authorship, this episode will be full of information you need to know!

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Take Breaks, Work Better by John Briggs

Time Freedom by Brian Herriott

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Surprise! This week, we have a bonus episode all about what happens when your readers are upset with you. Author of Shrill, Lindy West, was a feminist sensation who became a millennial icon. But when her next memoir, Adult Braces, hit the market, it stirred up a frenzy of backlash. Articles started coming out, and West and her partners did not appreciate what was being said. Soon enough, it snowballed out of control. Mike and AJ are here to help authors who may find themselves in this situation and to show them how to respond.

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In this episode, AJ and Mike discuss and reflect on the publishing industry and its evolution over the years. They even share what their predictions are for the future of book publishing. Mike and AJ will be making some pretty bold statements, you do not want to miss!

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The Coaching Habit, by Michael Bungay Stanier

The Comfort Crisis, by Michael Easter

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In this episode, AJ and Mike discuss all about validating your book’s content before and during writing. They call this “test driving” your content, to see if your content really resonates with readers. Identifying where your readers get confused, overwhelmed, or bored helps to improve your book to better serve your audience. Mike and AJ give actionable steps on how to execute these “test drives.”

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Test Drive Your Content video program

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In this episode, AJ and Mike talk about all things special editions and why they might just increase your audience engagement. Special editions are dominated by fiction books, but why not non-fiction? AJ and Mike weigh the pros and cons and why polling your fanbase first is always the best strategy.

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Rise of the You-prenuer, by Chris Ducker

Different is Better than Better, Sally Hogshead

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In this episode, AJ and Mike debate whether AI causes intellectual atrophy or is a potential augmentation tool for authors. AJ brings up both the loss of creativity and the ethical issues of AI’s training data. Mike argues that can be helpful with tools such as transcription and summarization. This is an episode you do not want to miss.

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AJ's Summer Camp

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In this episode, Mike and AJ address the stinky 800-pound gorilla rummaging through your pockets: the grifter authors. In this audience-inspired episode, they’ll share how authors can come across with authenticity and deliver on their book’s promise and not be the type of author who’s just looking to make a buck? In this world of easy money grabs, learn how to be an author who delivers. This is one you won’t want to miss!

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High Agency Human, by Vickie Lanthier 

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In this episode, AJ and Mike lay the groundwork for summer progress on your must-reads. Bonus, they don’t require you to actually open your manuscript and type! This hour, listeners will learn how to gather and bank information from their ideal readers at a time when many of us are taking vacations or otherwise struggling to stay super-focused on our manuscripts.

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AJ’s (free!) Summer Camp sign-up

People Can’t Drive You Crazy if You Don’t Give Them the Keys, by Dr. Mike Bechtle

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In this episode, Mike and AJ address feeling nervous about the book, either nervous that they don’t have the authority to write on it, to worries it could flop. (And all the other elements to book writing that can stymie an author!) Our duo shares the things that give them pause or outright nail-biting worry because surprise! Even successful authors have worries. But for this hour, Mike and AJ will calm those fears with tips and tricks they use to keep moving forward.

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“A Writer’s Worst Fear,” by Jane Friedman

Fearless Writing, by William Kenower

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