Don't Write That Book

In this episode, Mike and AJ discuss what authors who don’t have the luxury of a long launch runway can do so they’re not ready to take a long walk off a short pier by publishing day! Our seasoned pros offer guidance on what authors should skip, and where they should focus their time and attention to maximize their launches without sacrificing their sanity.

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Vickie Lanthier, High Agency Human

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In this episode, AJ and Mike discuss all the ways authors can maximize a longer runway for their book launch. They discuss big asks, relationship building, why pre-orders matter and everything in between. A year to half a year may seem like too much time, but our duo explains how that time will fly by – and how to manage that time so authors have the best launch they can.

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The Dysregulated Kid, Dr. Roseann Capanna-Hodge

AJ Harper, website 

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In this episode, Mike and AJ share times in their authorship careers when life came hard and interrupted their flow. What steps do they take to keep “in the book” and keep it as a priority? Each shares moments that tested them and what concrete actions they took to persevere. AJ includes her “writing prescription” for when you want to walk away.

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My Favorite Murder, Episode 501 (Explicit content warning!)

AJ Harper, website 

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In this episode, Mike and AJ hold nothing back and give their listeners every question they should ask themselves when deciding their publishing path. And the sooner an author asks themselves some of the biggies, the less wasted time, heartbreak, and struggle down the road. It’s not as simple as you may think, and you may be surprised by the alternatives our duo shares!

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Joyspan, Dr. Kerry Burnight

AJ’s Writing Sprint Marathon sign up (Free!)

AJ Harper, website 

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In this episode, Mike and AJ talk about the one thing your must-read book better do: deliver on its promise. It isn’t about making pie-in-the-sky promises but understanding your reader and what their chief concerns truly are. It’s about checking in along the way to offer tiny wins. And for the rest, you’ll have to tune in and give this week a listen!

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I Will Teach You to be Rich, Ramit Sethi

Too Much, Terri Cole

The Book of Alchemy, by Suleika Jaouad

Reset, Dan Heath

Take Breaks, Work Better, John Briggs

Time Freedom, Brian Herriot

AJ Harper, website 

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In this episode, AJ and Mike discuss potential pitfalls in the publishing process. They’ll share experiences they wish they could do over or avoid completely, like having too large a first print run and inviting strangers into your home to talk about their big book idea when they’re secretly nude yogis. (It turned out okay, but yikes!) This is definitely an episode you won’t want to miss!

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Stig Severinsen, deep sea swimmer

Defy, by Dr. Sunita Sah

High Agency Human, by Vickie Lanthier

AJ Harper, website 

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In this episode, AJ and Mike discuss an area of promotion often associated with fiction authors, but one they know absolutely helps authors of prescriptive nonfiction: public readings! Listeners will learn how to create a reading, how to promote it, and how to use that opportunity to increase book sales and readership. And speaking of, you’re coming to Mike’s Monday Night Reading, aren’t you? Check the show notes to register for the free event (and see how it’s done by a pro!).

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Mike’s upcoming Monday Night Reading, where he’ll read selections from The Money Habit.

AJ Harper, website 

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Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

Stig Severinsen, deep sea swimmer

Defy, by Dr. Sunita Sah

High Agency Human, by Vickie Lanthier

AJ Harper, website 

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Happy Money Habit Release Week! In this episode, AJ and Mike celebrate the release of their new book. Mike updates listeners on launch week activities, what the marketing team has been up to behind the scenes, and how listeners can apply some of the steps to their own launches. There’s even some deep book geekery in how you can print run for your physical copy. Ultimately, it’s a celebration of the hard work our duo put in and a recommitment to providing real relief for their readers.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

Mike’s upcoming Monday Night Reading, where he’ll read selections from The Money Habit.

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

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Mike Michalowicz, website

All books

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In this episode, Mike and AJ discuss the importance of structure when writing a prescription nonfiction book or even a creative nonfiction book, like a memoir. They’re prepared for all the pushback new authors have with respect to a structured outline and solid fundamentals, and will even explain how creating your book's scaffolding allows for creative freedom.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

E-Myth, by Michael E Gerber

AJ Harper, website 

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