Don't Write That Book

In this episode, AJ and Mike discuss the organization that goes into working on multiple books at the same time. AJ likens it to a multilane highway – sometimes you’re zooming in the fast lane, other times you downshift to focus on other aspects. For Mike, he prefers to be all in, heh, on the writing, then put everything into the next phase of a book’s life. And of course, their admiration for Steven Pressfield’s process of managing multiple projects is the defining “how do you do it?” for the episode. You’ll have to listen to find out! 

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

AJ’s Authorship Planning Workshop

AJ Harper, website 

Write A Must-Read  

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Mike Michalowicz, website

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In this episode, AJ and Mike break down sponsorships for authors. Grab a pen and notebook, because this week is chock-full of how tos and details for any author, from nonfiction to memoir to fiction, to learn how to utilize the power of a sponsor to fund the book, the publication, the launch, and even ongoing programs, podcasts, and more. They hold nothing back!

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

Exactly What to Say, by Phil Jones

AJ’s Authorship Planning Workshop

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

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Mike Michalowicz, website

All books

Mike’s Socials: 

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In this episode, Mike and AJ address another listener’s question about how to write and share supportive content for one’s must-read book. From planting your flag as the authority in your area of expertise to building your newsletter and circle of authorial friends to even launching a podcast, our team covers the what, how, and why every author should be creating content that supports their transformational books.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

Joyspan, by Dr. Kerry Burnight

Scaling Up, by Verne Harnish

The Alter Ego Effect, by Todd Herman

AJ’s Authorship Planning Workshop

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

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Mike Michalowicz, website

All books

Mike’s Socials: 

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In this episode, authors will learn everything they need to include in their bios. AJ and Mike share the different types of bios, from short social media bios to longer bios meant for the interior of your book and everything in between. You’ll also learn what not to include to avoid looking like a newbie.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

Children’s Illustrator (My Money Bunnies and others), Eevi Jones

The Biology of Trauma, by Aimie Apigian

AJ’s Authorship Planning Workshop

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

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Mike Michalowicz, website

All books

Mike’s Socials: 

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In this second of a two-part episode, AJ and Mike answer another reader email in which they’re asked to explain how authors know when they’re “done,” this time with a focus on marketing. They detail what they think keeps authors from even getting started with marketing, give clear examples of what authors can do right now to get it going, and explain when enough is enough.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

Photographer John DeMato

AJ’s Authorship Planning Workshop

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

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Mike Michalowicz, website

All books

Mike’s Socials: 

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In this first of two parts episode, AJ and Mike answer another reader email in which they’re asked to explain how authors know when they’re “done.” How much outlining is enough? When does one know when their fundamentals are right? What about self-editing? Our duo tackles these tough questions with clear examples so authors know when it’s okay to move on to the next big thing in writing their must-reads.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

AJ’s Authorship Planning Workshop

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

Facebook

LinkedIn

Mike Michalowicz, website

All books

Mike’s Socials: 

IG

FB

LinkedIn

In this episode, AJ and Mike answer a reader email in which they’re asked to describe the emotional journey they each face when writing a book. It’s a deeply personal episode where they both expose the highs and lows, the exalted moments, and the suffering that comes from pouring one’s heart out to write a must-read.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

Sustainability Simplified, by Josh Spodek

The Gap and the Gain, by Dan Sullivan

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

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Mike Michalowicz, website

All books

Mike’s Socials: 

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In this episode, Mike shares his experience of shooting his new TV show, The Four-Minute Money Maker on Vizio. They chat about how authorship can inform performance on stage or in front of a camera, and how being on camera can inform how you write and tell stories.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

Profit First for Minority Business Enterprises, by Susanne Mariga

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

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Mike Michalowicz, website

All books

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In this episode, Mike and AJ discuss the pros and cons of giving Amazon exclusivity to your book, be it by print, eBook, or audiobook. How can this affect your reach? How can this affect your ability to get into a local store or library? Should you look for alternatives to the 800-pound publishing gorilla, and what would that look like? All this and more in today’s episode!

Guess what?! We started a YouTube channel, where you can watch us in action. Subscribe and sign up for notifications to know when new episodes drop: @DontWriteThatBook

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

Alignment, by Dr. Katie Keller Wood

Joyspan, by Dr. Kerry Burnight

Time Freedom Podcast, with Brian Herriot

Main Street Millionaire, by Codie Sanchez

Kickstarter author Russel Nohelty

G.O.A.T. Wisdom, by Dr. Brent Ridge and Josh Kilmer-Purcell

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

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Mike Michalowicz, website

All books

Mike’s Socials: 

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In this episode, our duo take an audio walk down memory lane to share all the little and big picture items of authorship that they wish they’d known before starting the journey. They’ll talk about negotiating contracts, getting permission to share titles, fighting for tone, and more with editors, and even more in between. The hope is that it will make the listener’s journey easier!

Guess what?! We started a YouTube channel, where you can watch us in action. Subscribe and sign up for notifications to know when new episodes drop: @DontWriteThatBook

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

On Writing Well, by William Zinsser

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

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Mike Michalowicz, website

All books

Mike’s Socials: 

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