Don't Write That Book

By Mike Michalowicz, AJ Harper

The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts, ste... more

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FAQs about Don't Write That Book:

How many episodes does Don't Write That Book have?

The podcast currently has 145 episodes available.

Don't Write That Book episodes:

July 03, 2025 When to Take a Break from Your Book
Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
Between Two Kingdoms, by Suleika Joad
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn

...more
47min
June 26, 2025 Mike’s Best Book Marketing Ideas
Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
Illusions, Richard Bach
SPONSORSHIP:Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
...more
42min
June 19, 2025 How to Craft a Reader Statement
Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
Burned: How Business Owners Can Overcome Burnout and Fuel Success, by Julie Bee
Sustainability Simplified, by Josh Spodek
Books by Chris Guillebeau
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
...more
44min
June 12, 2025 Starting a Podcast to Support Your Book
In this episode, AJ and Mike share everything they know about podcasting as authors. Listeners will learn the nitty-gritty details of time management, which equipment they recommend, and maybe most importantly, what podcasting can do for authors’ platforms. They also share several podcasts that were leveraged into book deals!
Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

Books/Resources Mentioned:
Burned: How Business Owners Can Overcome Burnout and Fuel Success, by Julie Bee
Libsyn – Podcasting Platform
Reaper – Processing Software
Audacity – Processing Software (free)
Unleashing Your Great Work Podcast with Dr. Amanda Crowell
Great Work – Second Edition by Dr. Amanda Crowell
Welcome to Night Vale, a podcast
Earthcore, by Scott Siglier
The Moth, a podcast and live show
Bagman, podcast
Ultra, podcast
The Power of the Only, by Angela Chee
Ink in Your Veins, with Rachel Herron

Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
...more
47min
June 05, 2025 Make Your Book Accessible
In this episode, Mike and AJ share their realization about accessibility for a new audience with their forthcoming book, The Money Habit. They discuss multiple ways authors can ensure they aren’t leaving any potential readers behind by simply considering their differences.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
...more
45min
May 29, 2025 Book Development
In this episode, AJ and Mike break down all the elements that go into developing a must-read book, from the kernel of an idea to the long-term marketing plans. They even share what they’ve done in the past with their books and give hints at how their new book, The Money Habit, was developed and its next steps. They’ll also share areas that they see authors fail to consider.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
...more
42min
May 22, 2025 Understanding Bestseller Lists
In this episode, Mike and AJ demystify bestseller lists for The New York Times, USA Today, and others (RIP, WSJ List) and detail what it takes to get on them. There are still some secrets to selection that remain shrouded in mystery, but AJ has a good idea of what they are, and holds nothing back. They also give listeners straight talk about Amazon best-seller status and why you should never – ever – put that in your bio, not if you want to look like a pro.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Defy, by Dr. Sunita Sah
Unicorn Team, by Jen Kem
Profit First for Therapists, by Julie Herres
The End of Education as We Know It, by Ida Rose Florez
Vacuuming in the Nude, by Peggy Rowe
Inner Excellence, by Jim Murphy
Top Three Author Membership
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
...more
44min
May 15, 2025 The Power of Inclusivity
In this episode, AJ and Mike address the 800-pound gorilla in publishing: inclusivity. In this crucial episode, they’ll talk about what inclusivity means—and what it doesn’t. They’ll share their own mistakes of the past and how to move forward in a way that improves the conversation as a whole. They firmly believe in an “all are welcome” approach to their books and audiences, and invite the listener to join them on their crusade to make publishing a better, more open space.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
Profit First for Minority Business Enterprises, by Suzanne Mariga
Top Three Author Membership
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
...more
29min
May 08, 2025 Post-Launch Reader Engagement
In this episode, Mike and AJ dive deep into one area of authorship most newbies never consider: post-reader engagement! Not only do they share their own strategies for keeping their books “alive” after launch, but they also talk about how long authors should plan to keep engagement. Hint: it’s more than a few weeks!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
“It’s Gonna Be Okay,” with Dr. Roseann
Defy, by Dr. Sunita Sah
Dream Bold, Start Smart, by Tatiana Tsoir
Top Three Author Membership
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
...more
58min
May 01, 2025 The Great Trade Review Debate
In this episode, Mike and AJ enter the debate round once again in a friendly debate about trade reviews. Listeners will learn what they are, if they matter, and what the heck an author does with them if they have one. They also throw in some bonus information about publishers’ sales teams, share a listener email, and give you a secret tip about trade reviews that’s exclusive to folks who self-publish.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
Big Freakin’ Change, by Cara Poppitt
In Search of You, by Kasey Compton
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
...more
49min

FAQs about Don't Write That Book:

How many episodes does Don't Write That Book have?

The podcast currently has 145 episodes available.

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