Don't Write That Book

By Mike Michalowicz, AJ HarperBusiness Education Arts Books How To Careers

Don't Write That Book episodes

August 28, 2025 Speaker Strategies for Authors
In this episode, Mike and AJ break down the strategy for parlaying writing books into a successful speaking career. Mike gets granular with pay structure, expectations from audiences, and where he believes speakers go wrong in their career. They also have a mini debate on whether organizers should bulk buy your book or if speakers should compel the audience to make a purchase live, and why.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
Comfort Crisis, by Michael Easter
Reset, by Dan Heath
Avid Reader, by Robert Gottlieb
The Book of Alchemy, by Suleika Jaouad
Friction, by Roger Dooley
Li Hayes, speaker agent at GoLeeWard
Too Much
, by Terri Cole
57 min
August 21, 2025 New Book Update: Surprising Marketing Challenges
In this episode, Mike and AJ catch listeners up on the state of production for their forthcoming book, The Money Habit, including working with Page Two’s graphics design team, efficient ways to power through proofreading, and Mike’s current state of getting an “in” with the MacMillan Publishing’s sales team for marketing purposes. We’re keeping hope alive!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
51 min
August 14, 2025 Help! Someone Already Wrote My Book
In this episode, AJ and Mike give listeners sage advice should they encounter a book on the topic the listener is currently writing. Spoiler alert: keep writing! Our duo will explain why it’s not as dire as the author may believe, and how they can leverage the other book into proof to nab a publishing deal. It’s another episode of keep calm and keep writing!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
Auction Ninja
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
42 min
August 07, 2025 What Would We Write if We Had All the Time and Buckets of Talent
In this episode, Mike and AJ do some much-needed navel gazing about the books they’d love to write if time and current commitments weren’t a factor. Their answers might surprise you! Plus, they’ll offer ways for authors to capture those ideas so they can have new ideas at the ready for that moment when life opens up for a new book.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

Books/Resources Mentioned:
In Search of You, by Kasey Compton
Tales of the City, by Armistead Maupin
Get Signed, by Lucinda Halpern
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
42 min
July 31, 2025 Book Sales: Alternatives to Amazon
In this episode, what if we not only ignored the 800-pound gorilla in the room, but paid attention to a smaller gorilla? Mike and AJ remind listeners of all the many ways to get around, relying on Amazon for book sales, and even include direct links in the show and in the show notes. Thanks for the listener email from author Josh Spodek that inspired this episode! (And be sure to check out his book, Sustainability Simplified.)
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Sustainability Simplified, by Josh Spodek
Bookshop.org
Draft2Digital (eBook sales)
Findaway Voices (audio books)
Dave Chesson at Kindleprenuer, direct sales article
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
26 min
July 24, 2025 Publishing Scams and How to Avoid Them
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!
Books/Resources Mentioned:
Writer Beware
Defy, by Dr. Sunita Sah
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
42 min
July 17, 2025 How Long Does It Take to Publish Your Book
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!
Books/Resources Mentioned:
The program AJ cautions against
Weller Smith Design
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
40 min
July 10, 2025 Using Graphics and Illustrations in Your Book
Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
Time Anxiety, by Chris Guillebeau
John Bates, speaking coach (for private training)
HEROIC Public Speaking (for elite training)
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
36 min
July 03, 2025 When to Take a Break from Your Book
Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
Between Two Kingdoms, by Suleika Joad
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn

47 min
June 26, 2025 Mike’s Best Book Marketing Ideas
Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
Illusions, Richard Bach
SPONSORSHIP:Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
42 min

About Don't Write That Book

From the publisher's feed

The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts,…