In this episode, Mike and AJ get real about what they want to accomplish in 2025 as authors. They’ll each share their goals, counter with must-do tasks, and give insights into how they plan on accomplishing them. Listen to their approach to authorship next year to help you plan your year and set your authorship goals.

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Get Good with Money, by Tiffany Aliche

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In this episode, AJ and Mike discuss how to connect with your ideal reader from the jump: to identify their “page one” desire. This is the secret to getting your reader to keep turning the page! They also provide an update on their current writing status and what lies ahead for their next book’s schedule.

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The Year I Lived Constitutionally, by AJ Jacobs

The Obesity Code, by Dr. Fung

Duct Tape Marketing, by John Jantz

The Six Types of Working Genius, by Pat Lencioni

Unicorn Team, by Jen Kem

Boundary Boss and Too Much, by Terri Cole

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In this episode, AJ and Mike talk about a potential downfall all authors face: inner critic trolls. They’ll not only share their own, but will go into detail about what steps they each take to keep those trolls at bay. It’s another “fly on the wall” episode demystifying the writing process with these two pros!

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AJ’s Writing Sprint Community

Buyer First, by Carole Mahoney

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In this episode, Mike and AJ are back in the debate ring to hammer out which is better for authors: Amazon ads or a TikTok presence. (Spoiler alert, it’s a secret third thing, but you’ll have to listen to learn what that is!) Demystify discoverability, findability, and algorithms in this juicy, fact-filled episode.

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Systemology, by David Jenyns

Shadow Work Journal, by Keila Shaheen

AJ Harper, website 

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In this episode, AJ shares her methodology of outlining, writing, and editing a book based on the reader’s experience and knowledge base, a process she defines as mapping the reader’s journey. She and Mike share how they’ve approached this process in their books and how Mike applies it to speaking engagements.

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TCL Publishing Book Sales Calculator

Bookshop.org TikTok

Systemology, by David Jenyns

Shadow Work Journal, by Keila Shaheen

AJ Harper, website 

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In this episode, AJ and Mike discuss the importance of having a community of authors to keep you motivated, connected, and moving forward. They share what their communities look like and how listeners can create their own.

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The Energy Bus and How to be a Coffee Bean, by Jon Gordon

E-Myth, by Michael Gerber

The One Thing, by Jay Papasan and Gary Keller

Blowback, by Miles Taylor

The Coaching Habit, by Michael Bungay Stanier

The End of Education as We Know It, by Ida Rose Florez

AJ Harper, website 

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In this episode, listeners will get the inside scoop on how Mike and AJ keep all of their ideas organized. Both will share their process for collecting ideas and organizing them while working on other projects.

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The Artist’s Way, by Julia Cameron

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In this episode, Mike and AJ catch us up on where they are in the writing process, interviews they’re excited about, and hint at the book’s topic. It’s another fly-on-the-wall episode with a never-before-shared look into the process.

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Profit First for eCommerce & Motherhood, Apple Pie and All That Happy Horsesh*t, Cyndi Thomason

Never Lose an Employee Again & Never Lose a Customer Again, by Joey Coleman

Questions for Couples, by Maggie Reyes

Get Good with Money, by Tiffany Aliche

*Stephen King did not self-publish Carrie. It was sold to Doubleday in 1973.

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In this episode, Mike and AJ are back in the debate ring with their opinions on live book launch events. They both explain their values (no ego-centered events!) and even discuss the ROI of big launches. Who will win this round? For those keeping score, it’s AJ: 2, Mike: 0. Will Mike get on the board? Tune in to find out!

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In Search of You, by Kasey Compton

I See You, by Amy Kemp

Everything is Figureoutable , by Marie Forleo

How to Work with (Almost) Anyone , by Michael Bungay Stanier

Never Lose an Employee Again , by Joey Coleman

AJ Harper, website 

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In this episode, Mike and AJ address the 800-pound gorilla in the writing room: how to keep the reader on the page until the very end. AJ explains that by just acknowledging where a reader might push back or become riddled with self-doubt, an author can keep the reader turning pages to the very end. (And then telling everyone about the amazing book they just read!)

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

50 Shades of Grey

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