Don't Write That Book

In this episode, AJ and Mike talk about a kerfuffle brewing in the publishing world, which leads to the main topic: authors are responsible for doing their due diligence. Do you need to give credit for a concept? What if it’s in the zeitgeist and you are the person who simplified the concept? What if you took someone’s simplified concept and made it something else? (They go into the Mel Robbins/Let Them/Cassie Phillips discussion.) Authors should take note of this episode in particular to learn how to avoid making potentially costly mistakes to their careers. 

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“Let Them” by Cassie Phillips, a Timeline and explanation

William McRaven “Make Your Bed”

Wiggity-wiggity-whack, aka “Jump Jump” by Kris Kross

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In this episode, Mike and AJ bring you into the workroom. They talk about their must-have gear that makes it possible for them to write their must-reads. From chairs, standing desks, to all the tech Mike uses when writing on the go, you’ll hear about everything these two feel is essential to authors. 

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Kinesis Advantage Typewriter

Shure Microphones

iClever Foldable keyboard

Typerwriter-sounds Keyboard

Flight Flap

Travel Tablet Stand

Logitech Vertical Mouse

Conquering Carpal Tunnel, by Sharon Butler

The 3.3 Rule, by John Briggs

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In this episode, AJ and Mike share everything they’ve learned author websites and book sites. They offer tips on ways to improve SEO (findability), how to maximize your investment, and what they each think makes a website a standout. Every element necessary is discussed!

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Who Is domain look-up

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In this episode, AJ and Mike discuss where they often see authors go wrong with their marketing plan (hint: it’s when they get started versus when they should get started), go into detail about why a longer runway is almost always better, and hint at some of the new ideas Mike is cooking up for their next book. This is a topic on which everyone, from newbies to seasoned pros, can use a little refresher.

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Painted Baby, by Matt Shoup

I Will Teach You to be Rich, Ramit Sethi

Bird by Bird, Anne Lamott

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In this episode, Mike and AJ spill the beans on The Secret: all authors of Prescriptive Nonfiction need to write a book that connects with their readers and ultimately delivers on its promise: The List. What it is, how to get it, how to use it, don’t worry, listeners. They’ll tell you everything. 

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The 3.3 Rule, by John Briggs

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In this episode, AJ and Mike share cautionary tales of authors behaving badly and what the listeners can do to ensure their metaphorical pinkies are out. From how to approach an author for endorsements to asking for promotional help all the way to leaving reviews for other authors, you’ll be confident in your ability to practice proper literary citizenship.

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In this episode, Mike and AJ break down everything listeners and authors need to know about substantive edits and the editors who do this crucial work. They’ll talk about timelines for books past and where they are with their current book and will even share some author horror stories as a forewarning for newcomers to authorship.

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AJ Harper, website 

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In this episode, AJ and Mike discuss writing difficult and emotional stories from our own lives. How much is enough? What should we include? Is anyone even going to read it? AJ shares her term, a Healing Draft, as a guide to put painful experiences in your rearview mirror, and Mike reflects on writing about his father as he died, which became the close of their book, All In. Writers will learn how to navigate these potentially treacherous waters with confidence.

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I’m Glad My Mom Died, Jeanette McCurdy

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In this episode, Mike and AJ explain what advanced reader feedback is, how to get it, and more importantly, what to do with it. AJ shares case studies from several of her students and how they used their reader feedback to build marketing assets, hopefully to serve as inspiration to you! Mike wraps up the episode with an incredibly exciting bit of news, one that rhymes with “schmelevision.” You’ll have to listen to the end to learn what that is!

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I See You, by Amy Kemp

Be Good with Money, by Michelle Arpin Begina

Test Drive Your Content

AJ’s All-Access Path Membership Program

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In this episode, Mike and AJ once again pull back the curtain to show how the sausage gets made. They break down what research authors may—or may not—need, how to weave it into the text, and when there is enough. You’ll also find out how saunas factor into Mike’s creative process… but you might want to skip it. (Don’t make it weird. Are you? Did you make it weird? It’s perfectly natural!) It’s another fun insider episode with these two; you won’t want to miss it.

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Defy, by Dr. Sunita Sah

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