In this episode, inspired by a listener’s questions, AJ and Mike dive into ways authors can use their books to create engaging content. From social media posts to video, the duo shares what is easy to repurpose and how to keep it reader-focused. From newsletters to videos to programs and even to new books, they’ll cover it!

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Books/Resources Mentioned:

How to Stop Worrying and Start Living, by Dale Carnegie

The Art of Nonconformity, by Chris Guillebeau 

A Brief Guide to World Domination, by Chris Guillebeau

French Pronunciation Guide

Connect with AJ & Mike:

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In this episode, Mike and AJ do a deep dive on how authors should conclude their manuscripts, what elements must be present, and what authors should avoid including. You’ll learn about AJ’s Call to Greatness, the way she recommends closing nonfiction books, with a touching tribute to the man behind the Call to Greatness in Mike and AJ’s latest book, All In. 

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Jeffrey Shaw, Lingo & The Self-Employed Life

AJ Harper, website 

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In this episode, AJ and Mike spill the tea on Introductions, when you need one, and when you don’t. Most importantly, they’ll break down what it should contain and what it absolutely should not if you want your readers to keep turning the page! Listeners will also learn when in the writing process an Introduction should be written. (Spoiler: it’s not at the start of the writing process!)

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John Ruhlin, Gift*ology

Todd Herman, The Alter Ego Effect

Kristina Paider, https://a.co/d/aLoLn3ahttps://a.co/d/aLoLn3a

Joseph Nguyen, Don’t Believe Everything You Think

Mark Manson, The Subtle Art of Not Giving a F*ck

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In this episode, AJ and Mike break down the realities of the life of an author. You’ll hear them discuss their own approaches to time management and share what impact it’s had on their personal lives. They also share their own strategies for prioritization of all the tasks that go into authorship and how they accomplished all they have in their respective careers.

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Ink In Your Veins Podcast with Rachel Herron

Never Die Easy, Don Yeager

Bragging Rights, Lisa Bragg

AJ Harper’s Writing Sprint Marathon (October 19, 2024)

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In this episode, Mike and AJ discuss a question they get more than almost any other: “Am I qualified to write about my topic?” They’ll share the instances when credibility absolutely matters to readers and when it doesn’t. Listeners will learn how authors can get in front of the credibility issue and even hear AJ’s tips for speaking directly to readers on the page about why the author is, in fact, qualified to write about their chosen topic.

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Blowback, by Miles Taylor

4-Hour Body, Tim Ferris

The Obesity Code, Dr. Jason Fung

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In this episode, AJ and Mike explain what is meant by “author voice.” They share how they struggled to find Mike’s as coauthors, and what aspiring authors can do to get started developing their voice on the page. AJ shares the time she lost hers as a ghostwriter and what it took to find it once again, and how this applies to all authors.

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Profit First for Photographers, by Venus Micheal

Don’t Believe Everything You Think, by Joseph Nguyen

Big Red Books

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Time to bust some myths! In this episode, Mike and AJ will share everything they know about publishing contracts. Can you negotiate with a publisher, or do authors just have to accept contracts as given? What about royalties? Delivery dates? Will they pass if you push back? What are red flags to look out for and green flags to help you feel confident signing on the dotted line?

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Alter Ego Effect, by Todd Herman

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Another fly-on-the-wall episode, where listeners get to hear Mike and AJ map out their next book's writing and editing schedule in real time! They’ll hold nothing back about their process, including the game they play with copy edits. This is insider baseball on their co-writing process. If you ever wondered how they do it, be sure to listen in!

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AJ Harper, website 

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In this episode, Mike and AJ have another friendly battle answering the question: Do endorsements matter? Tune in to hear their individual takes on endorsements from big-name authors and listen to the end to find out who won the debate. You’ll hear how Mike goes about getting endorsements, if ghostwriting endorsements is even a thing, and how a newbie author’s entire life was changed because of one. You’ll also learn what to avoid in the Big Ask and the mistake Mike made that he’ll never repeat. You won’t want to miss a moment!

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Running With Lions, Julian Winters

Simon and the Homosapien Agenda, Becky Albertalli

Adam Wallace’s books

Start With Why, Simon Sinek

Steven Pressfield

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Well? What did they pick? In this episode, Mike and AJ will each reveal the decisions they’ve landed on with respect to their next books and why they made that choice. They also speak frankly about timelines, when they can expect publishing milestones to occur, and how they’re feeling about this new development.

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Get Signed, by Lucinda Halpern

Launch, by Jeff Walker

Test Drive Your Content, evergreen workshop

AJ Harper, website 

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