Don't Write That Book

By Mike Michalowicz, AJ HarperBusiness Education Arts Books How To Careers

Don't Write That Book episodes

November 07, 2024 Amazon Ads VS Tik Tok
In this episode, Mike and AJ are back in the debate ring to hammer out which is better for authors: Amazon ads or a TikTok presence. (Spoiler alert, it’s a secret third thing, but you’ll have to listen to learn what that is!) Demystify discoverability, findability, and algorithms in this juicy, fact-filled episode.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
TCL Publishing Book Sales Calculator
Bookshop.org TikTok
Systemology, by David Jenyns
Shadow Work Journal, by Keila Shaheen
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
51 min
October 31, 2024 Mapping the Reader Journey
In this episode, AJ shares her methodology of outlining, writing, and editing a book based on the reader’s experience and knowledge base, a process she defines as mapping the reader’s journey. She and Mike share how they’ve approached this process in their books and how Mike applies it to speaking engagements.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
TCL Publishing Book Sales Calculator
Bookshop.org TikTok
Systemology, by David Jenyns
Shadow Work Journal, by Keila Shaheen
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
48 min
October 24, 2024 You Need an Author Community
In this episode, AJ and Mike discuss the importance of having a community of authors to keep you motivated, connected, and moving forward. They share what their communities look like and how listeners can create their own.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
The Energy Bus and How to be a Coffee Bean, by Jon Gordon
E-Myth, by Michael Gerber
The One Thing, by Jay Papasan and Gary Keller
Blowback, by Miles Taylor
The Coaching Habit, by Michael Bungay Stanier
The End of Education as We Know It, by Ida Rose Florez
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
54 min
October 17, 2024 How to Document Ideas for Books You Will Write in the Future
In this episode, listeners will get the inside scoop on how Mike and AJ keep all of their ideas organized. Both will share their process for collecting ideas and organizing them while working on other projects.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

Books/Resources Mentioned:
The Artist’s Way, by Julia Cameron
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
58 min
October 10, 2024 Writing Season Begins
In this episode, Mike and AJ catch us up on where they are in the writing process, interviews they’re excited about, and hint at the book’s topic. It’s another fly-on-the-wall episode with a never-before-shared look into the process.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Profit First for eCommerce & Motherhood, Apple Pie and All That Happy Horsesh*t, Cyndi Thomason
Never Lose an Employee Again & Never Lose a Customer Again, by Joey Coleman
Questions for Couples, by Maggie Reyes
Get Good with Money, by Tiffany Aliche
*Stephen King did not self-publish Carrie. It was sold to Doubleday in 1973.
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
51 min
October 03, 2024 Should You Do a Live Launch Event?
In this episode, Mike and AJ are back in the debate ring with their opinions on live book launch events. They both explain their values (no ego-centered events!) and even discuss the ROI of big launches. Who will win this round? For those keeping score, it’s AJ: 2, Mike: 0. Will Mike get on the board? Tune in to find out!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
In Search of You, by Kasey Compton
I See You, by Amy Kemp
Everything is Figureoutable , by Marie Forleo
How to Work with (Almost) Anyone , by Michael Bungay Stanier
Never Lose an Employee Again , by Joey Coleman
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
45 min
September 26, 2024 Doubts & Criticisms
In this episode, Mike and AJ address the 800-pound gorilla in the writing room: how to keep the reader on the page until the very end. AJ explains that by just acknowledging where a reader might push back or become riddled with self-doubt, an author can keep the reader turning pages to the very end. (And then telling everyone about the amazing book they just read!)
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
50 Shades of Grey
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
44 min
September 19, 2024 Creating Content Based On Your Book
In this episode, inspired by a listener’s questions, AJ and Mike dive into ways authors can use their books to create engaging content. From social media posts to video, the duo shares what is easy to repurpose and how to keep it reader-focused. From newsletters to videos to programs and even to new books, they’ll cover it!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
How to Stop Worrying and Start Living, by Dale Carnegie
The Art of Nonconformity, by Chris Guillebeau
A Brief Guide to World Domination, by Chris Guillebeau
French Pronunciation Guide

Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn

Mike Michalowicz, website
All books
Mike’s Socials:
IG
FB
LinkedIn
46 min
September 12, 2024 Don't Write That Conclusion
In this episode, Mike and AJ do a deep dive on how authors should conclude their manuscripts, what elements must be present, and what authors should avoid including. You’ll learn about AJ’s Call to Greatness, the way she recommends closing nonfiction books, with a touching tribute to the man behind the Call to Greatness in Mike and AJ’s latest book, All In.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Jeffrey Shaw, Lingo & The Self-Employed Life
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
47 min
September 05, 2024 Don't Write That Introduction
In this episode, AJ and Mike spill the tea on Introductions, when you need one, and when you don’t. Most importantly, they’ll break down what it should contain and what it absolutely should not if you want your readers to keep turning the page! Listeners will also learn when in the writing process an Introduction should be written. (Spoiler: it’s not at the start of the writing process!)
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
John Ruhlin, Gift*ology
Todd Herman, The Alter Ego Effect
Kristina Paider, https://a.co/d/aLoLn3ahttps://a.co/d/aLoLn3a
Joseph Nguyen, Don’t Believe Everything You Think
Mark Manson, The Subtle Art of Not Giving a F*ck
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books

Mike’s Socials:
IG
FB
LinkedIn
1 hr 7 min

About Don't Write That Book

From the publisher's feed

The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts,…