In this episode, it’s AJ’s turn to discuss ways to monetize books beyond sales. She has three key questions authors should ask themselves before starting, and she will go into detail about her plans and why she chose them. She’ll also explain how to artfully plant seeds in your book before publishing in a way that won’t feel icky and pushy.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

In Search of You, by Kasey Compton

Good Team Bad Team, by Sarah Thurber and Blair Miller

Street Smart Safety for Women, by Laura Frombach and Joy Farrow

The Coaching Habit, Michael Bungay Stangier

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

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Mike Michalowicz, website

All books

Mike’s Socials: 

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LinkedIn

In this episode, Mike shares his insights into monetizing books beyond sales. He holds nothing back and gives honest data about speaking engagements, how often and how much he gets paid, strategies he tried, as well as what didn’t work, and what he stopped doing. You’ll come away inspired to try something new!

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

Facebook

LinkedIn

Mike Michalowicz, website

All books

Mike’s Socials: 

IG

FB

LinkedIn

In this episode, AJ and Mike share how their ghostwriter/client relationship evolved into a co-writing partnership. AJ also shares the different ways authors can work with a ghostwriter, red flags to watch out for, and what you can do to get the results you want.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

Facebook

LinkedIn

Mike Michalowicz, website

All books

Mike’s Socials: 

IG

FB

LinkedIn

In this episode, Mike and AJ chat about the importance of frontloading the good stuff in Chapter One. Once your reader feels seen and you’ve introduced your book’s core message and promise, your next step is to make sure readers understand your framework, method, or process so they can start taking action within the first two chapters. Mike and AJ will also talk about how to give your readers an “early win” that motivates them to keep turning the page.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

The Gap and the Gain

The 3.3 Rule

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

Facebook

LinkedIn

Mike Michalowicz, website

All books

Mike’s Socials: 

IG

FB

LinkedIn

In this episode, AJ and Mike discuss the all-important job of Chapter One. AJ will break down the necessary elements: meeting the reader where they are, breaking down the core message, and sharing the promised transformation. They will also cover how to decide if your opening story should focus on pain or promise.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

In this episode of Don’t Write That Book, Mike and AJ pull back the curtain to expose the truth about Amazon Bestseller status, how it’s fleeting and doesn’t ultimately translate into on-going sales. They explain what it takes to get that orange banner and why it doesn’t really matter. 

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

Publisher’s Rocket

Kindleprenuer

Connect with AJ & Mike:

AJ Harper

Write A Must-Read

Free resources

Facebook

LinkedIn

Mike Michalowicz

All books

Instagram

Facebook

LinkedIn

In this episode of Don’t Write That Book, AJ explains to Mike what a Wall of No is. They’ll discuss all the fixable details that could lead to a publisher or agent rejecting a manuscript and share resources on how to find these Nos in your manuscript, as well as explain some of the reasons that are beyond an author’s control. 

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

Wool, by Hugh Howey

Publisher’s Marketplace

Writer’s Market

Top 5 Reasons video

AJ Harper: https://ajharper.com

Write A Must-Read

Free resources

Socials:

Facebook

LinkedIn

Mike Michalowicz: https://mikemichalowicz.com

All books

Socials: 

Instagram

Facebook

LinkedIn

In this episode of Don’t Write That Book, Mike and AJ share just how to track if your book marketing is working. You’ll hear what they’ve used in the past and what they are doing now, and learn how to interpret the data, make the most of your marketing energy,  what to keep doing, and what changes to make in marketing their must-reads.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

In Search of You, Kasey Compton

Book Pal

Porchlight

EO on Fire

HEROIC

AJ Harper: https://ajharper.com

Write A Must-Read

Free resources

Socials:

Facebook

LinkedIn

Mike Michalowicz: https://mikemichalowicz.com

All books

Socials: 

Instagram

Facebook

LinkedIn

In this episode of Don’t Write That Book, Mike asks AJ about the time she stopped writing. For years she bought into the myth of writer’s block until finally learning that it’s not real. Listeners will not only learn what causes this blockage and how to get the words flowing.

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The Artist’s Way, by Julia Cameron

The War of Art, by Steven Pressfield

AJ Harper: https://ajharper.com

Write A Must-Read

Free resources

Socials:

Facebook

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Mike Michalowicz: https://mikemichalowicz.com

All books

Socials: 

Instagram

Facebook

LinkedIn

In this episode of Don’t Write That Book, Mike and AJ highlight the importance of good literary citizenship. Mike shares how he formed relationships with influential authors through acts of service, and AJ talks about how newbies can get started from zero, using then-unknown, now NYT bestselling author Julian Winters as an example.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

E-Myth, by Michael Gerber

Wishcraft, by Barbara Sher

Never Lose an Employee Again, by Joey Coleman

How to Work with (Almost) Anyone, Michael Bungay Stanier

Building a StoryBrand, by Don Miller

Julian Winters, NYT Bestselling Young Adult author

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

FB: https://www.facebook.com/AJHarperAuthors

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

All books: https://mikemichalowicz.com/books/

Socials: 

IG: https://www.instagram.com/mikemichalowicz/

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/