Don't Write That Book

In this episode, AJ and Mike discuss the dreaded second book slump, also known as the sophomore slump. They get real about the fears that many published authors feel, what that fear is rooted in, and most importantly, what to do about it. (Because of course, they have a solution, and it’s nothing you’d expect!)

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The Artist’s Way, by Julia Cameron

“Civil Disobedience,” by Henry David Thoreau

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In this episode, Mike kicks over the soapbox for one of AJ’s rants. She’ll share what she knows is the biggest barrier for authors of prescriptive nonfiction’s success, and not only that, she’ll explain how they can avoid making the same mistake. It’s shockingly simple, and yet it’s the most common mistake she sees in authors throughout her career as an editor and teacher.

Even better, she’ll give you clear instructions on how to avoid making this same mistake.

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AJ Harper, website 

Write A Must-Read  

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In this episode, AJ and Mike give in to their natures and have a wild chat about research for their forthcoming book, allowing space for new discoveries. They not only reveal the title for the book, but also share some current interviews that lead to an on-air pivot in how they can create bonus content for readers. It’s a secret, so pinky promise that you won’t share. It’s a live lesson in how authors can handle discoveries and pivot correctly while writing.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

AJ Harper, website 

Write A Must-Read  

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All books

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In this episode, Mike and AJ share some harrowing experiences of some author pals, notably that of Miles Taylor, whistleblower and author of Blowback. Rather than wallow in fear, they share some reasonable and actionable steps authors can take to ensure they have the interactions they want with fans, and how to avoid the negative experiences. They also have some exciting updates, so stick around until the end.

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Blowback, by Miles Taylor

Tim Ferris on Reasons Not To Become Famous

“Stan” by Eminem

AJ Harper, website 

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In this episode, Mike and AJ share their vast knowledge about developing, writing, and performing keynotes based on teaching points from books they’ve written. Mike deep dives into the multiple performances he’s given over the years, how he gauges what worked with an audience and what didn’t, and how he hones his performance. AJ shares her experience as the Speech Writing Mastery Coach for HEROIC, a premier speakers' training facility. If becoming a speaker is in your plans as an author, you won’t want to miss this!

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The Referrable Speaker, by Michael Port

HEROIC Public Speaking

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In this episode, AJ and Mike break down derivatives: what they are, who gets to write them, and how authors can avoid pitfalls with respect to the original content. With over 20 derivatives from their books, they are more than qualified to break it down! They also give an update (and a sneaky spoiler) about the book they’re currently writing together.

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AJ Harper, website 

Write A Must-Read  

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In this episode, Mike and AJ not only discuss what key marketing assets are needed when promoting your book, but they also warn newbies about the harm of a cold, unprepared ask for free promotion. They detail all the elements of a top-level media and marketing kit and what you need to have on hand to ensure your book’s success.

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Friction, by Roger Dooley

LINGO, by Jeffrey Shaw

John DeMato, Photographer (tell him AJ sent you)

AJ Harper, website 

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In this episode, Mike and AJ get real about what they want to accomplish in 2025 as authors. They’ll each share their goals, counter with must-do tasks, and give insights into how they plan on accomplishing them. Listen to their approach to authorship next year to help you plan your year and set your authorship goals.

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Get Good with Money, by Tiffany Aliche

AJ Harper, website 

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In this episode, AJ and Mike discuss how to connect with your ideal reader from the jump: to identify their “page one” desire. This is the secret to getting your reader to keep turning the page! They also provide an update on their current writing status and what lies ahead for their next book’s schedule.

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The Year I Lived Constitutionally, by AJ Jacobs

The Obesity Code, by Dr. Fung

Duct Tape Marketing, by John Jantz

The Six Types of Working Genius, by Pat Lencioni

Unicorn Team, by Jen Kem

Boundary Boss and Too Much, by Terri Cole

AJ Harper, website 

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In this episode, AJ and Mike talk about a potential downfall all authors face: inner critic trolls. They’ll not only share their own, but will go into detail about what steps they each take to keep those trolls at bay. It’s another “fly on the wall” episode demystifying the writing process with these two pros!

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AJ’s Writing Sprint Community

Buyer First, by Carole Mahoney

AJ Harper, website 

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