In this episode, Mike and AJ not only discuss what key marketing assets are needed when promoting your book, but they also warn newbies about the harm of a cold, unprepared ask for free promotion. They detail all the elements of a top-level media and marketing kit and what you need to have on hand to ensure your book’s success.

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Friction, by Roger Dooley

LINGO, by Jeffrey Shaw

John DeMato, Photographer (tell him AJ sent you)

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

Facebook

LinkedIn

Mike Michalowicz, website

All books

Mike’s Socials: 

IG

FB

LinkedIn