In this episode, AJ and Mike discuss how to connect with your ideal reader from the jump: to identify their “page one” desire. This is the secret to getting your reader to keep turning the page! They also provide an update on their current writing status and what lies ahead for their next book’s schedule.

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The Year I Lived Constitutionally, by AJ Jacobs

The Obesity Code, by Dr. Fung

Duct Tape Marketing, by John Jantz

The Six Types of Working Genius, by Pat Lencioni

Unicorn Team, by Jen Kem

Boundary Boss and Too Much, by Terri Cole

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

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Mike Michalowicz, website

All books

Mike’s Socials: 

IG

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LinkedIn