Don't Write That Book

By Mike Michalowicz, AJ HarperBusiness Education Arts Books How To Careers

Don't Write That Book episodes

June 20, 2024 Front Loading
In this episode, Mike and AJ chat about the importance of frontloading the good stuff in Chapter One. Once your reader feels seen and you’ve introduced your book’s core message and promise, your next step is to make sure readers understand your framework, method, or process so they can start taking action within the first two chapters. Mike and AJ will also talk about how to give your readers an “early win” that motivates them to keep turning the page.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
The Gap and the Gain
The 3.3 Rule
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn

Mike Michalowicz, website
All books
Mike’s Socials:
IG
FB
LinkedIn
36 min
June 13, 2024 Pain Versus Promise
In this episode, AJ and Mike discuss the all-important job of Chapter One. AJ will break down the necessary elements: meeting the reader where they are, breaking down the core message, and sharing the promised transformation. They will also cover how to decide if your opening story should focus on pain or promise.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
53 min
June 06, 2024 The Truth About Amazon Bestseller Lists
In this episode of Don’t Write That Book, Mike and AJ pull back the curtain to expose the truth about Amazon Bestseller status, how it’s fleeting and doesn’t ultimately translate into on-going sales. They explain what it takes to get that orange banner and why it doesn’t really matter.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
Publisher’s Rocket
Kindleprenuer
Connect with AJ & Mike:
AJ Harper
Write A Must-Read
Free resources
Facebook
LinkedIn

Mike Michalowicz
All books
Instagram
Facebook
LinkedIn
35 min
May 30, 2024 Reasons Manuscripts are Rejected by Publishers
In this episode of Don’t Write That Book, AJ explains to Mike what a Wall of No is. They’ll discuss all the fixable details that could lead to a publisher or agent rejecting a manuscript and share resources on how to find these Nos in your manuscript, as well as explain some of the reasons that are beyond an author’s control.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
Wool, by Hugh Howey
Publisher’s Marketplace
Writer’s Market
Top 5 Reasons video
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read
Free resources
Socials:
Facebook
LinkedIn

Mike Michalowicz: https://mikemichalowicz.com
All books
Socials:
Instagram
Facebook
LinkedIn
40 min
May 23, 2024 Measuring Book Marketing ROI
In this episode of Don’t Write That Book, Mike and AJ share just how to track if your book marketing is working. You’ll hear what they’ve used in the past and what they are doing now, and learn how to interpret the data, make the most of your marketing energy, what to keep doing, and what changes to make in marketing their must-reads.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
In Search of You, Kasey Compton
Book Pal
Porchlight
EO on Fire
HEROIC

Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read
Free resources
Socials:
Facebook
LinkedIn

Mike Michalowicz: https://mikemichalowicz.com
All books
Socials:
Instagram
Facebook
LinkedIn
52 min
May 16, 2024 Writer's Block is Not Real
In this episode of Don’t Write That Book, Mike asks AJ about the time she stopped writing. For years she bought into the myth of writer’s block until finally learning that it’s not real. Listeners will not only learn what causes this blockage and how to get the words flowing.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
The Artist’s Way, by Julia Cameron
The War of Art, by Steven Pressfield

Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read
Free resources
Socials:
Facebook
LinkedIn

Mike Michalowicz: https://mikemichalowicz.com
All books
Socials:
Instagram
Facebook
LinkedIn
29 min
May 09, 2024 Grow Your Readership Through Collaboration
In this episode of Don’t Write That Book, Mike and AJ highlight the importance of good literary citizenship. Mike shares how he formed relationships with influential authors through acts of service, and AJ talks about how newbies can get started from zero, using then-unknown, now NYT bestselling author Julian Winters as an example.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
E-Myth, by Michael Gerber
Wishcraft, by Barbara Sher
Never Lose an Employee Again, by Joey Coleman
How to Work with (Almost) Anyone, Michael Bungay Stanier
Building a StoryBrand, by Don Miller
Julian Winters, NYT Bestselling Young Adult author

Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/
49 min
May 02, 2024 Which Book Should I Write?
In this episode of Don’t Write That Book, AJ and Mike have a candid conversation about how to decide if your next book is the right one to write, or if it’s something else. AJ admits she has three potential books and is unsure of which to pursue. Mike offers a filtration method the two use in writing their books: What does the reader need next? Listen to their impromptu discussion about the struggle many authors of multiple books face.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Test Drive Your Content
Dream Manager, by Matthew Kelly
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn:
https://www.linkedin.com/in/mikemichalowicz/
45 min
April 25, 2024 Understanding Translation Rights
In this episode of Don’t Write That Book, AJ and Mike talk about their varied experience in securing translation rights, what pitfalls to avoid, and what questions to ask your publisher. They’ll do a deep dive into how financially they are paid out and detail some red flags to ensure you’re dealing in good faith.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

Books/Resources Mentioned:
Pequeño Cerdo Capitalista, by Sofia Macias: https://a.co/d/iuYs6x1
La Ganacia es Primero
(Profit First, Spanish translation) by Mike Michalowicz as translated by Sofia Macias:
https://a.co/d/0R5HEoC

Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn:
https://www.linkedin.com/in/mikemichalowicz/
32 min
April 18, 2024 The Great Pre-Order Debate
In this episode of Don’t Write That Book, Mike and AJ face off in the podcast ring to debate the merits, good or bad, of pre-orders for upcoming books. You’ll also learn steps they’ve both used in the past to jockey for position as a best-seller on launch day. There is a definite winner at the end, but you’ll have to listen to find out who!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Publisher Rocket: https://kindlepreneur.com
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/
32 min

About Don't Write That Book

From the publisher's feed

The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts,…