Don't Write That Book

By Mike Michalowicz, AJ HarperBusiness Education Arts Books How To Careers

Don't Write That Book episodes

February 01, 2024 Is Hybrid Publishing Right For You?
In this episode of Don’t Write That Book, AJ and Mike will tell you everything you need to know about hybrid publishing, from how to vet the right publisher, what the real costs are, and how to flag an imposter. You’ll also learn about timeline expectations for publishing as well as the real scoop on royalties.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
IBPA Hybrid Publishing Standards: https://www.ibpa-online.org/page/hybridpublisher
Page Two: https://pagetwo.com
Wonderwell: https://wonderwell.press
She Write Press: https://shewritespress.com
IdeaPress Publishing: https://ideapresspublishing.com
Exactly What to Say, Phil Jones: https://a.co/d/6a2lNf6
The Coaching Habit, Michael Bungay Stanier: https://a.co/d/e9zb2Tv
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/
Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/
45 min
January 25, 2024 How to Self-Publish Like a Pro
In this episode of Don’t Write That Book, AJ and Mike pull back the curtain on self-publishing, sharing all the pros and cons, how to determine if that’s the right path for you, and what team you’ll need to build to publish like a pro. They’ll also share what crucial steps most authors skip and how those shortcuts hurt your book in the end. You’ll learn the key steps to ensuring your self-published book stands out in all the right ways, like a publishing pro.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Bowker: https://www.bowker.com/isbn-us
Ingram Spark: https://IngramSpark.com
Smashwords: https://smashwords.com
Draft2Digital: https://draft2digital.com
ACX: https://acx.com
Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/
Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/
48 min
January 18, 2024 How to Vet and Pitch Traditional Publishers
In this episode of Don’t Write That Book, Mike and AJ walk you through the pros and cons of working with a traditional publisher and answer the big questions: can you get a traditional deal, and if you do, can you make money? What’s the timeline? Do you need an agent to get a deal? Will you lose control over your intellectual property? Our hosts also go over some red flags to help you determine if a publisher is legit—and a good fit.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

Books/Resources Mentioned:
Moneyball, by Michael Lewis: https://a.co/d/deRHAOJ
The Personal MBA, by Josh Kaufman: https://a.co/d/cyWAh4E
The Privileged Poor, by Anthony Jack: https://a.co/d/c4cuaYV
BenBella Books: https://benbellabooks.com/
Writer Beware: https://writerbeware.blog/
Good e-Reader: https://goodereader.com/blog/
Query Tracker: https://querytracker.net/
Jane Friedman: https://JaneFriedman.com
Publisher’s Marketplace: https://www.publishersmarketplace.com/

Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/
1 hr
January 11, 2024 Choosing A Publishing Path
In this episode of Don’t Write That Book, Mike and AJ will tell you everything you need to know about the three primary publishing paths and how to decide which is right for you. With all the misinformation and disinformation from all corners of the publishing industry, it’s important for authors to learn enough to make decisions based on their own needs and to advocate for themselves and their goals. AJ and Mike bust a whole lot of myths in this episode and give you the straight talk you need to chart your own course.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

Books/Resources Mentioned:
The 4-Hour Work Week, Timothy Ferriss: https://a.co/d/9TKZj4J
Start With Why, Simon Sinek: https://a.co/d/7fVZhPe
Ingram: https://www.ingramspark.com/
Bowker/ISBNs: https://www.bowker.com/isbn-us
Publisher’s Marketplace: https://www.publishersmarketplace.com/
Page Two: https//PageTwo.com
Inspired Girl: https://inspiredgirlbooks.com

Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn:
https://www.linkedin.com/in/mikemichalowicz/
1 hr
January 04, 2024 Creating A Second Edition
In this episode of Don’t Write That Book, Mike and AJ focus on nonfiction second editions. What are they? What warrants the need for one? How the heck do you go about revamping a book for its second edition? They’ll share personal stories from creating revised and expanded editions of Mike’s books Profit First and Clockwork, including their “from the ground up” process. And as is often the case in their conversations, Mike and AJ stumble upon ideas for new books. (They’re up to three new books they need to write based on their podcast conversations, for those keeping track!)
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

Books/Resources Mentioned:
Not Your Sidekick, C.B. Lee: https://a.co/d/33ijgHz
Atomic Habits, by James Clear: https://a.co/d/fWdXTwS
Traction, by Gino Wickman: https://a.co/d/c9CgXqt
The Entrepreneurial Leap, by Gino Wickman: https://a.co/d/bDTUYIt

Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/
49 min
December 28, 2023 Title Your Book to Sell
In this episode of Don’t Write That Book, Mike and AJ do a deep dive into how to title your book to appeal to your ideal readers. With so many misconceptions about what makes a good title, it’s no wonder many authors get stuck—stuck trying to come up with a title or stuck with a title that hinders discoverability. AJ shares her framework for brainstorming titles based on your book’s fundamentals and Mike reveals his hacks for memorable titles. You’ll also learn about the job of a subtitle in and hear about Mike and AJ’s title successes and failures.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

Books/Resources Mentioned:
Steal the Show, Michael Port: https://a.co/d/bEawpiT
Book Yourself Solid, Michael Port: https://a.co/d/0A6vjvb
The Referable Speaker, Michael Port and Andrew Davis: https://a.co/d/jiQwGtq
Fascinate, Sally Hogshead: https://a.co/d/eZ8nI04
The 4-Hour Work Week, Timothy Ferriss: https://a.co/d/9TKZj4J
https://PollFish.com
https://pickfu.com

Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/
42 min
December 21, 2023 Transform Your Draft Into A Must Read
In this episode of Don’t Write That Book, Mike and AJ give a detailed breakdown of the editing process for a nonfiction book. Editing is more than fixing errors—there are bigger issues to solve before you get to the “polish” stage. Does your book work for your readers? Does it meet readers where they are? Is your book organized in a way that makes sense to them? Can they do all the things you’re asking them to do? Also in this episode, AJ talks about the importance of self-editing and how to endear yourself to your future editors.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

Books/Resources Mentioned:
On Writing, Stephen King: https://a.co/d/hYTMnA6
On Writing Well, William Zinsser: https://a.co/d/04sdUOr
In Search of You, Kasey Compton: https://a.co/d/1tK7DSq
Embrace the Power of You, Tricia Montalvo Timm: https://a.co/d/di2yWV5
I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave, Clint Pulver: https://a.co/d/gOlMlN8
Pre-submission Checklist (Editing Tool): https://writeamustread.com/tools

Connect with AJ & Mike:
AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources_:_ https://writeamustread.com/tools
Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/
48 min
December 14, 2023 Understanding Your Ideal Reader
In this episode of Don’t Write That Book, Mike and AJ break down the difference between an avatar and an ideal reader, and why the distinction matters. They share how connecting to the hearts and minds of that reader is the secret sauce to their books’ success, and guide the listener into the steps needed to identify who their ideal reader is, and why it’s often an earlier version of themselves.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start
receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review
on your podcast app.

Books/Resources Mentioned:
Embrace the Power of You, by Tricia Timm: https://a.co/d/2CVB7Hq Moneyball, by Michael
Lewis: https://a.co/d/deRHAOJ
The Personal MBA, by Josh Kaufman: https://a.co/d/cyWAh4E
The Privileged Poor, by Anthony Jack: https://a.co/d/c4cuaYV
BenBella Books: https://benbellabooks.com/
Writer Beware: https://writerbeware.blog/
Good e-Reader: https://goodereader.com/blog/
Query Tracker: https://querytracker.net/
Jane Friedman: https://JaneFriedman.com
Publisher’s Marketplace: https://www.publishersmarketplace.com/
Savanah Bananas: https://thesavannahbananas.com/
James Clear: https://jamesclear.com/
Page Two Publishing: https://pagetwo.com/
Connect with AJ & Mike:

AJ Harper: https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Socials:
FB: https://www.facebook.com/AJHarperAuthors
LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/
44 min
December 07, 2023 Does Your Book Work?
“To write a book that’s effective, you have to know it’s effective, first.” On this episode of Don’t Write That Book, AJ Harper and Mike Michalowicz break down a common mistake authors of prescriptive nonfiction make: not taking their content for a test drive to ensure it actually is doable.
They’ll talk about how they’ve developed their process to build out action steps, identify gaps in their expertise and the reader’s understanding, and implement a test drive to fine tune those action steps until there is no doubt they’ll work.
(They even throw in some bonus insider baseball knowledge about crucial steps in publishing many who opt to self-publish skip, steps that are a dead giveaway the author is a newbie.)
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
Delight in the Limelight, by Linda Ugelow: https://a.co/d/451dei5
Test Drive Your Content program: https://top-three-book-workshop.mykajabi.com/offers/eTgyWRGj
Connect with AJ & Mike:
AJ Harper:
https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources: https://writeamustread.com
Mike Michalowicz:
Profit First: https://mikemichalowicz.com/profit-first/
Toilet-Paper Entrepreneur: https://mikemichalowicz.com/the-toilet-paper-entrepreneur/
All In: https://mikemichalowicz.com/all-in/
Surge: https://mikemichalowicz.com/surge/
Pumpkin Plan: https://mikemichalowicz.com/pumpkin-plan/
Get Different: https://mikemichalowicz.com/get-different/
Fix This Next: https://mikemichalowicz.com/fix-this-next-book/
Clockwork: https://mikemichalowicz.com/clockwork/
Mike Michalowicz resources: https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/
40 min
November 30, 2023 The Book That Changes Everything
Welcome to the first episode of Don’t Write That Book, where AJ Harper and Mike Michalowicz will share their journey as authors, with plenty of tips and earned wisdom from their decade and change of co-writing best-selling books together.
In this episode, they’ll talk about the mindset shift that they wish all authors would make, from thinking a book is only a “better business card” to knowing that it requires time and careful consideration to write a must-read, a book that can truly change a reader’s life. You’ll also hear about how they met and started writing game-changing books.
They’ll share their fundamental belief that if the reader is the focus, it can answer every question you have about writing a transformational book. From this core value, they’ll explain how this helps authors meet their reader where they are. You’ll learn how the “reader first” mindset can help writers filter content and draft a transformational outline, and even help in marketing.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books Mentioned:
Ramit Sethi’s I’ll Teach You How to be Rich: https://a.co/d/g0nK8LS
Rick Rubin’s The Creative Act: https://a.co/d/bf02xBc
Connect with AJ & Mike:
AJ Harper:
https://ajharper.com
Write A Must-Read: https://a.co/d/4H0xQ7G
Free resources_:_ https://writeamustread.com
Mike Michalowicz:
Profit First: https://mikemichalowicz.com/profit-first/
Toilet-Paper Entrepreneur: https://mikemichalowicz.com/the-toilet-paper-entrepreneur/
All In: https://mikemichalowicz.com/all-in/
Surge: https://mikemichalowicz.com/surge/
Pumpkin Plan: https://mikemichalowicz.com/pumpkin-plan/
Get Different: https://mikemichalowicz.com/get-different/
Fix This Next: https://mikemichalowicz.com/fix-this-next-book/
Clockwork: https://mikemichalowicz.com/clockwork/
Mike Michalowicz resources_:_ https://mikemichalowicz.com
All books: https://mikemichalowicz.com/books/
Socials:
IG: https://www.instagram.com/mikemichalowicz/
FB: https://www.facebook.com/MikeMichalowiczFanPage/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/
43 min

About Don't Write That Book

From the publisher's feed

The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts,…