12.28.2023 - By Mike Michalowicz, AJ Harper
In this episode of Don’t Write That Book, Mike and AJ do a deep dive into how to title your book to appeal to your ideal readers. With so many misconceptions about what makes a good title, it’s no wonder many authors get stuck—stuck trying to come up with a title or stuck with a title that hinders discoverability. AJ shares her framework for brainstorming titles based on your book’s fundamentals and Mike reveals his hacks for memorable titles. You’ll also learn about the job of a subtitle in and hear about Mike and AJ’s title successes and failures.