In this episode of Don’t Write That Book, Mike and AJ give a detailed breakdown of the editing process for a nonfiction book. Editing is more than fixing errors—there are bigger issues to solve before you get to the “polish” stage. Does your book work for your readers? Does it meet readers where they are? Is your book organized in a way that makes sense to them? Can they do all the things you’re asking them to do? Also in this episode, AJ talks about the importance of a self-edit and how to endear yourself to your future editors.

Transform Your Draft Into A Must Read

The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts, steering you through the intricacies of writing and publishing. Mike and AJ demystify all aspects of creating and releasing your book, offering insights drawn from their own journeys. This podcast will be your safeguard against writing THAT book.

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In this episode of Don’t Write That Book, Mike and AJ pull back the curtain to expose the truth about Amazon Bestseller status, how it’s fleeting and doesn’t ultimately translate into on-going sales. They explain what it takes to get that orange banner and why it doesn’t really matter.

The Truth About Amazon Bestseller Lists

In this episode of Don’t Write That Book, AJ explains to Mike what a Wall of No is. They’ll discuss all the fixable details that could lead to a publisher or agent rejecting a manuscript and share resources on how to find these Nos in your manuscript, as well as explain some of the reasons that are beyond an author’s control.

Reasons Manuscripts are Rejected by Publishers

In this episode of Don’t Write That Book, Mike and AJ share just how to track if your book marketing is working. You’ll hear what they’ve used in the past and what they are doing now, and learn how to interpret the data make the most of your marketing energy,  what to keep doing and what changes to make in marketing their must-reads.

Measuring Book Marketing ROI

In this episode of Don’t Write That Book, Mike asks AJ about the time she stopped writing. For years she bought into the myth of writer’s block until finally learning that it’s not real. Listeners will not only learn what causes this blockage and how to get the words flowing.

Writer's Block is Not Real

In this episode of Don’t Write That Book, Mike and AJ highlight the importance of good literary citizenship. Mike shares how he formed relationships with influential authors through acts of service, and AJ talks about how newbies can get started from zero, using then-unknown, now NYT bestselling author Julian Winters as an example.

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