In this episode of Don’t Write That Book, Mike and AJ break down the difference between an avatar and an ideal reader, and why the distinction matters. They share how connecting to the hearts and minds of that reader is the secret sauce to their books’ success, and guide the listener into the steps needed to identify who their ideal reader is, and why it’s often an earlier version of themselves.

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Books/Resources Mentioned:

Embrace the Power of You, by Tricia Timm: https://a.co/d/2CVB7Hq Moneyball, by Michael

Lewis: https://a.co/d/deRHAOJ

The Personal MBA, by Josh Kaufman: https://a.co/d/cyWAh4E

The Privileged Poor, by Anthony Jack: https://a.co/d/c4cuaYV

BenBella Books: https://benbellabooks.com/

Writer Beware: https://writerbeware.blog/

Good e-Reader: https://goodereader.com/blog/

Query Tracker: https://querytracker.net/

Jane Friedman: https://JaneFriedman.com

Publisher’s Marketplace: https://www.publishersmarketplace.com/

Savanah Bananas: https://thesavannahbananas.com/

James Clear: https://jamesclear.com/

Page Two Publishing: https://pagetwo.com/

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

FB: https://www.facebook.com/AJHarperAuthors

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

All books:  https://mikemichalowicz.com/books/

Socials:  

IG:  https://www.instagram.com/mikemichalowicz/

FB:  https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn:  https://www.linkedin.com/in/mikemichalowicz/