In this episode, AJ shares her methodology of outlining, writing, and editing a book based on the reader’s experience and knowledge base, a process she defines as mapping the reader’s journey. She and Mike share how they’ve approached this process in their books and how Mike applies it to speaking engagements.

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Systemology, by David Jenyns

Shadow Work Journal, by Keila Shaheen

AJ Harper, website 

Write A Must-Read  

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Mike Michalowicz, website

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