In this episode, AJ and Mike discuss where they often see authors go wrong with their marketing plan (hint: it’s when they get started versus when they should get started), go into detail about why a longer runway is almost always better, and hint at some of the new ideas Mike is cooking up for their next book. This is a topic on which everyone, from newbies to seasoned pros, can use a little refresher.

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Painted Baby, by Matt Shoup

I Will Teach You to be Rich, Ramit Sethi

Bird by Bird, Anne Lamott

AJ Harper, website 

Write A Must-Read  

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Mike Michalowicz, website

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