Content-based marketing has become a wonderful tool for consumers and entrepreneurs alike. Consumers benefit from a more streamlined idea of how to get what they want, entrepreneurs are able to build a connection and display authenticity to their target market, and it can be a real joy to watch companies experiment with what works and what doesn't. But content that is enjoyable for a viewer yet doesn't compel them to buy can be a real detriment to a business & their marketing strategy.

In today's episode, we are joined by content creator, social media strategist, founder of The Fierce Social Society, and podcast host Mandy Emerson. After joining the ranks of unemployed professionals in 2020, Mandy took a leap of faith and pursued her dream of earning a full income by using social media. She has since hosted Reel workshops, spoken at conferences & virtual summits, had multiple viral reels, sold 6 figures her first year in business & officially launched the Fierce Social Society Membership with over 185 members since opening in January 2022.

Listen in as we speak about:

• Building community and relationships through DM's is a very relevant strategy

• How video content has impacted how brands market themselves

• Recommendations on how brands can create effective, targeted, reels

• Recommendations on how to approach reels with the intention of sales

And much, much more!

Connect with Mandy:

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The Fierce Social Society

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