My guest today is Darren Roubinek, Senior Director of Marketing and Communications at the University of Central Missouri. In this episode we discuss the challenges of social media platform overwhelm and knowing where to focus your efforts.

Key takeaways:

• The difference in resource capacity between Darren's previous team at Avila University and his new team at UCM - this impacts the type of content they can produce.
• Importance of prioritizing and focusing on what you can do really well vs. trying to be everywhere and spread too thin.
• Picking a platform to "own" with quality content and engagement vs chasing every new platform that pops up.
• Being cautious about jumping on "shiny new" platforms like Threads that you can't easily deactivate if needed.
• Advice for preparing for the future of social media - keeping your team (especially social media manager) healthy, challenged, and supported.

Connect with Darren:

• LinkedIn: https://www.linkedin.com/in/droubinek/
• Email: [email protected]

Connect with John:

• LinkedIn: https://www.linkedin.com/in/johnazoni
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