In 2016, I reached out to 100 small business owners to ask them what MORE they needed from Marketing right now...in order for marketing to create more for them, their business and their customers.

They spoke openly, honestly and some invited me into a very emotional conversation about the pain points, problems and the feeling that “Marketing” was letting them down.

It galvanized me to go and find a better way...to make marketing MEAN more - in general terms and for individual business owners - so they could use it more effectively, to create more.

This episode is a mashup of the marketing, the significant insights from those conversations and the process, principles and practice of growing more in our marketing garden.

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Explore more Light on Marketing for solo & micro business owners:

www.lightonmarketing.ca

Reclaim your mind-space as coherent, conscious consumers:

https://lightonmarketing.substack.com