We’ve all been there: You flip the calendar over and panic when you see a loved one’s birthday fast approaching. Before you know it, you’re scrambling around looking for the perfect gift before it’s too late. That right there? Yep, that’s urgency. And it’s what humans NEED to take action.

Unless we are given an incentive to take action—even for things that we want—we don’t do it. And that’s one of the main problems with the evergreen model: when people can buy any time, they just don’t. Urgency is always going to improve your sales. So in this episode, we’re talking about the different ways you can create an authentic reason for customers to purchase right now!

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Mentioned on this Episode

• Common Funnel Mistakes That Are Killing Your Conversions

Related Links

• Fake Deadlines Are Damaging Your Brand—and Sales
• 10 Must-Use Marketing Messaging Strategies to Turn Leads to Customers
• Why Discounts Are Bad for Business—And What to Do Instead
• 3 Must-Monitor Metrics to Increase Sales on Autopilot

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