In this episode of the TomorrowZone Catalyst Podcast, host Deb Reuben connects with Erika Hecht, founder and CEO of Market Ascent, to explore bold strategies for driving industry-level transformation through co-innovation. Erika reveals how collaboration across industries and ecosystems isn't just a buzzword, it's the essential pathway to shaping a better, more sustainable future. Challenging the status quo, Erika asks: "Hackathons are great, but where's your execution hackathon?" Together, they explore how leaders can bridge the gap between ideas and action by fostering cultures that prioritize experimentation, inclusivity and collaboration. The conversation takes a fascinating turn into the world of space technology, with Erika explaining how innovations like space solar power and asteroid mining are designed to enhance life on Earth. Whether you're an equipment finance leader or a forward-thinking innovator, this episode will challenge you to rethink your approach to driving bold, sustainable impact. Tune in to discover how you can shape the future, lead with curiosity, and turn bold ideas into action. It's time to explore the art of the possible. Erika Woldman Hecht is the founder and CEO of Market Ascent, where she helps businesses achieve industry-level leadership through bold, future-focused strategies. With over 25 years of experience working with global giants like IBM, Microsoft, and Adobe, Erika specializes in guiding high-growth organizations across technology, energy, and space sectors. Her Accelerate. Elevate. Dominate.® framework empowers leaders to co-innovate, scale impact, and reshape their industries. Passionate about leveraging cutting-edge technologies to build a better future, Erika is a sought-after advisor to companies navigating rapid change and hypergrowth markets. When she's not driving transformation, she's at the forefront of initiatives like the New Mexico Space Valley Coalition and NewSpace Nexus, catalyzing innovation that benefits life on Earth. Connect with Us: Erika Hecht on LinkedIn: Erika Hecht | LinkedIn Market Ascent Website: marketascent.com Deb Reuben on LinkedIn: Deborah Reuben | LinkedIn TomorrowZone Website: https://tomorrowzone.io